Blurring Channel Boundaries in the Foodservice Industry - Analyzing Consumer Insights, Trends, Sustainability and Case Studies

Blurring Channel Boundaries in the Foodservice Industry - Analyzing Consumer Insights, Trends, Sustainability and Case Studies

Summary

This report is part of a series on key trends which are currently affecting the foodservice landscape. It looks at how leading foodservice providers are actively seeking alternative channels rather than standalone outlets to adapt to urban and suburban lifestyles.

In terms of channel location, more foodservice providers are expanding their presence in shopping arcades, including malls and supermarkets. To maximize market penetration, leading brands are venturing into even more obscure retail segments such as apparel and beauty.

Scope

• Non-traditional channels are growing in demand, working from home is a key driver for the trend, retail-ready solutions is promising in foodservice, convenience is key in channel diversification, brand loyalty will boost cross-channel sales, micro-targeting contributes to trend’s success.

• Understand the challenges and opportunities for foodservice brands in order to tap into the blurring channel boundaries trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.