Big Bazaar, India (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Big Bazaar, India (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

Big Bazaar is the most favored food & grocery retailer in India with close to 59% of all Indian consumers choosing to shop from the retailer for their food & grocery needs.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Big Bazaar attracts millennials who demand quality food & grocery products at attractive prices
• Big Bazaar showed strong growth as it benefitted from a shift in consumer preference towards essentials amidst the pandemic
• The retailer has a highly recognizable brand image that can be used to enhance omnichannel operations

• Gain a comprehensive knowledge on Big Bazaar's business and develop a competitive advantage
• Investigate current trends in the food & grocery market to identify the best opportunities to exploit
• Analysis of key players in the food & grocery segment in India
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the food & grocery markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in India's food & grocery market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share