Beyond Filters - A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha

Beyond Filters - A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha

Summary

This report investigates how health and beauty brands can cater to the demands of younger cohorts.

A surge in interest in cosmetics and skincare from Generations Z and Alpha is increasingly influencing the operations of players in the beauty space, and giving rise to specialist brands catering specifically to younger cohorts.

Scope

• Generation Z and Generation Alpha will soon be the wealthiest cohorts, with an estimated $8.6 trillion in assets set to be transferred to younger generations within the next 10 years.
• Social upheavals and the influence of digitalization in early life have shaped strong views among Generations Z and Alpha.
• Beauty product choices for Generation Z and Generation Alpha align with specific values and interests like ethical and sustainable practices.
• Brands targeting Generations Z and Alpha are using modern colloquialisms in product branding to increase appeal, while social media highly influences product choices.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.