Belgium Baby Food - Market Assessment and Forecasts to 2029

Belgium Baby Food - Market Assessment and Forecasts to 2029

Summary

The number of live births in Belgium declined by 5.5% during 2017–23, reaching 112,500 in 2023. This resulted in a baby population of 344,000 in 2022. The GDP of Belgium grew by 1.1% in 2023, due to favorable economic conditions, while consumer price inflation stood at 3%. Overall sales in value terms grew in recent years with the sector registering a CAGR of 3.4% during 2017–23. In volume terms, sales declined in 2023 registering a negative CAGR of 0.6% during 2017–23. Baby milks remained the largest category in value terms with over 55% of the baby food sector, followed by baby wet meals & other. Nestlé and Danone were the top two companies in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 50% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Belgium. The market for baby food in the country is expected to increase in value terms during 2023–29, registering a CAGR of 1.7%.

Key Highlights

Value sales of baby milks grew from EUR73.9 million ($83.5 million) in 2017 to EUR90.4 million ($92.3 million) in 2023, registering a CAGR of 3.4% during this period.

Volumes of baby cereals & dry meals decreased from 0.56 million kg in 2017 to 0.5 million kg in 2023, at a negative CAGR of 1.7%.

Value sales of the baby wet meals & other category rose from EUR34.9 million ($39.5 million) in 2017 to EUR44.4 million ($45.4 million) in 2023, recording a CAGR of 4.1%.

During 2017–23, per capita consumption of baby finger food increased by 3.4%.

During 2017–23, per capita consumption of baby drinks decreased by 26.3%.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Belgium, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following -

Market environment: The report provides a comparative analysis of the value and volume shares of Belgium against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Belgium are compared at the regional and global levels.

Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Belgian baby food sector.

Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & other, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Belgium, by category. The report provides an analysis of leading manufacturers and brands in the Belgian baby food sector in 2023 and their market shares in each category.

Production and trade: The report provides an analysis of imports and exports in the Belgian baby food sector.

Distribution channel: Provides analysis on the leading distribution channels, at both sector and category level in 2023.

Economic background: The report also provides an outlook on macroeconomic indicators in Belgium, with a detailed summary of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.