Beiersdorf - Company Overview and Analysis, 2023 Update

Beiersdorf - Company Overview and Analysis, 2023 Update

Summary

Beiersdorf - Company Overview and Analysis, 2023 Update, reports key findings as of 18th September, 2023 based on market analysis and brand diversification by industry and geography.

Beiersdorf AG (Beiersdorf) has presence in the cosmetics & toiletries (C&T), consumer health, household products and baby care industries. It markets products under Nivea, Eucerin, La Prairie, Labello, Hansaplast, Florena, 8X4, Coppertone, HIDROFUGAL, Tesa, Skin Stories and Gammo brands. Beiersdorf operates its business across all regions worldwide. Its major business is concentrated in West Europe, which accounted for 39.3% of value sales in 2022. GlobalData’s thematic scorecard shows that Beiersdorf ranks 10th among the top 20 health & beauty companies and is investing more in themes such as ESG, research & development, and technology.

Scope

• West Europe remains the leading revenue generating region for Beiersdorf
• Most regions are set to record slow to moderate growth in C&T during the forecast period
• Asia and North America offer better growth prospects for Beiersdorf
• Sentiment score declined in August 2022 compared to the score in April 2022

Reasons to Buy

• Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.