Beetroot - Ingredient Insights

Beetroot - Ingredient Insights

Summary

This report focuses on the use of beetroot as an ingredient within FMCG products and the consumer benefits that it has to offer.

Beetroot has been cultivated for consumption for thousands of years and is thought to have been originally grown in the Middle East where it was used for both its green leaves and its roots. It has since been adopted around the world and in North America is more commonly known as 'beets'.

Scope

• The extensive use of beetroot around the world is partly due to its acknowledged nutritional value and some medicinal properties as it is packed with essential vitamins and minerals.
• Beetroot will continue to be an important ingredient in realistic meat-free products.
• Beetroot may provide an easy ingredient to produce or use at home, enabling consumers to save money or pursue hobbies such as gardening.

• Understand multiple trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.