Autonomous Vehicles - Strategic Intelligence
Summary
Autonomous vehicles (AVs) will be a major economic driving force, with potential for new business models in ride-hailing, robotaxis, freight logistics, and more. China and the US are leading AV the tech race, with global leadership in the automotive industry at stake. Development costs for AV technology are high, but major players like Alphabet, Amazon, and Nvidia are continuing to invest, with global sales forecast to surpass 500,000 units by 2030. Incidents involving AVs,as seen with GM's Cruise, can be costly for the company and a setback the AV industry as a whole.
Autonomous vehicles will be a major economic driving force
Self-driving vehicles are already available in a limited capacity, but the potential to expand throughout all forms of future mobility is what makes autonomous vehicles (AVs) a key battleground for car manufacturers, mobility services, and tech companies.
Level 4 and 5 AVs will unlock new business models for ride-hailing, robotaxis, freight logistics, mobile retail, and services brought directly to the consumer.
AVs will also be one of the biggest tech races between economic superpowers, with China and the US leading the way. The first to secure a mature AV infrastructure would gain a huge competitive advantage, with global leadership in the automotive industry at stake.
Develop costs are high but the reward may be worth it
Autonomous vehicle technology is still in its commercial infancy, and initial estimates for robotaxis launches have been delayed year after year. Development costs can spiral quickly, while commercial returns are still some time into the future. This has led to ventures from the likes of Ford and Volkswagen being wound down. However, with continued investments from several major players such as Alphabet (Waymo), Amazon (Zoox), and Nvidia, GlobalData forecasts global sales of autonomous vehicles to surpass 500,000 units by 2030.
Setbacks are costly
Cruise, a General Motors (GM) autonomous subsidiary, was one of the leaders in our previous AV report, partly thanks to the sheer volume of autonomous driving data it has gathered in comparison to rivals. However, in October 2023, a Cruise driverless vehicle was involved in an accident with a pedestrian which led to a $1.5 million fine, a suspension of its self-driving permit in California, and the dismissal of nine company executives. In December 2024, it was announced that GM would no longer fund Cruise’s robotaxi development as it instead pivoted to autonomous systems for its personal vehicles. The incident demonstrated how precarious the progress towards Level 4 and 5 autonomy will be.
Leaders and challengers
Hardware:
Leaders: AMD, Huawei, Nvidia, Pony.ai, Qualcomm, Tesla.
Challengers: AutoX, Horizon, Zoox (Amazon).
Software:
Leaders: Apollo (Baidu), DiDi, Intel, Nvidia, Waymo, WeRide.
Challengers: Tesla, Wayve, Zoox (Amazon).
Services:
Leaders: Baidu, DiDi, Grab, Lyft, Uber.
Challengers: Alibaba, Amazon, Tesla.
Scope
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