In this report, we identify the top 10 themes that will impact the automotive industry in 2024. For each theme, we offer a series of predictions, identify winners and losers, and point you to further reading.
We classify our top 10 themes for 2023 into three groups: industry, macroeconomic, and technology. The major themes impacting automotive in 2024 are: Electric vehicles, pricing, disruptors from China, automotive batteries, autonomous vehicles, and shared mobility.The major macroeconomic themes are macroeconomic outlook, geopolitics, and deglobalization.Lastly, artificial intelligence is expected to be a technology theme in 2024.
Scope
This report is a thematic analysis of the top themes in automotive predictions. It provides -
The major themes impacting the automotive industry
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Executive Summary
Electric Vehicles
Annual global EV sales will surpass 50 million units by 2028
China will remain the dominant force in the global EV market in 2024
Chinese BEV exports to Europe will continue despite an EU investigation
Competition will increase with more BEV models coming to market
Winners and losers
Further reading
Macroeconomic Outlook
Refocus on drivers of demand
Global economic slowdown
Market recovery is more muted
Winners and losers
Geopolitics
Russia and Ukraine's market recoveries continue
Further conflicts
China's relations with the West will remain strained
Winners and losers
Pricing
Transaction prices to moderate in 2024
Further incentive deployment to offset price hikes
Market mix maintaining upward pressure on pricing
Winners and losers
Disruptors from China
The gap in the Russian market will continue to be filled by Chinese disruptors
Chinese share of global EV market will continue to rise
Growth for disruptor brands from China will be balanced with risks
Winners and losers
Automotive Batteries
Global battery production for battery electric vehicles will exceed 1 TWh in 2024
LMFP will start to take a significant share of the LFP sector
Sodium will remain a niche player in the BEV market
BEV battery pack prices will continue to fall in the short term
Winners and losers
Further reading
Deglobalization
The nearshoring trend in the supply chain will increase
Lessons will be learned from the microchip shortage
Strategic moves will safeguard the supply of critical parts
Winners and losers
Autonomous Vehicles
Setbacks will inevitably delay the progress of AV development
M&A trend set to continue
Transport as a service (TaaS) is likely to be the main driver for AV demand
China factor
Winners and losers
Artificial Intelligence
Generative AI will impact the automotive industry
Vehicle design and testing will be supported by AI
AI will play a bigger role in the driver’s experience
Vehicle safety and security will be enhanced
Winners and losers
Further reading
Shared Mobility
Traditional car ownership will not be swept aside by shared mobility
Rationalization in the shared mobility space
Ride-hailing in super-apps on the rise
Winners and losers
Further reading
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
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List of Tables
Table 1: Glossary
Table 2: GlobalData reports
List of Figures
Figure 1: Electric Vehicles
Figure 2: Geopolitics
Figure 3: Pricing
Figure 4: Disruptors from China
Figure 5: Automotive Batteries
Figure 6: Shared Mobility
Figure 7: Our five-step approach for generating a sector scorecard