Austria Cards and Payments: Opportunities and Risks to 2028

Austria Cards and Payments: Opportunities and Risks to 2028

Summary

GlobalData’s ‘Austria Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Austria cards and payments industry, including -

• Current and forecast values for each market in the Austria cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Austria cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Austria cards and payments industry.

GlobalData’s ‘Austria Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Austria cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits, and cheques during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

Key Highlights

• To capitalize on the growing ecommerce market, an increasing number of companies are launching online services. For instance, in April 2023, the Chinese-based online marketplace Temu expanded its operations to Austria, and in December 2023, the online retailer partnered with Austrian Post to act as a delivery service provider. Similarly, in February 2024, Lithuania-based home improvement online retailer, Pineca, launched its online marketplace in Austria. Germany-based online marketplace, Shopping in May 2024 announced to launch in Austria by end of 2024.
• In April 2024, Bluecode and Alipay+ forged a strategic partnership for Bluecode to become the latest Alipay+ mobile payment partner. This allows its users to make payments via Bluecode-enabled apps at all Alipay+ supported stores in Europe. Bluecode app users can make transactions through participating banks. In the near future, the partnership solution will be also incorporated within more than 300 banks in Germany and Austria, that have adopted Bluecode QR code payment technology. Users will then be able to make direct payments from their banking apps to merchants that accept Alipay+.
• Cash is the mainstream payment in Austria, and is used for day-to-day transactions. However, the digital euro opens new opportunities for secure and convenient digital payments in the country. In June 2024, the Austrian National Bank (OeNB) hosted a specialist event focusing on the Digital Euro and Payments”, where experts discussed the progress of the ECB’s digital euro initiative. This digital currency aims to augment existing payment methods, offering secure and efficient transactions, emphasizing the digital euro's role in enhancing digital payments.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Austria along with detailed card segmentation of debit, credit and charge cards available in the country.
• Market sizing and analysis of major payment instruments including cash, cards, credit transfers, direct debits, and cheques.
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Austria cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Austria cards and payments industry.
• Assess the competitive dynamics in the Austria cards and payments industry.
• Gain insights into marketing strategies used for various card types in Austria.
• Gain insights into key regulations governing the Austria cards and payments industry.