Austria Beer and Cider Market Insights 2024

Austria Beer and Cider Market Insights 2024

Summary

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.Key insights and drivers behind the beer and cider market performance

Scope

• In 2023, Austrian GDP declined by 0.8%, thanks to high inflation, declining real wages, and stagnation in investment.
• The inflation rate in Austria declined from 8.6% in 2022 and stood at 7.8% in 2023. The rate was four times higher than European Central Bank estimates.
• Beer, the largest category, registered an annual volume decline of 2.5% in 2023, while cider’s volume grew annually by 1%.
• The growth of the ecommerce sub-channel enabled wider distribution and easier access to a variety of beer and cider products and supported off-premise consumption.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Austrian beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
• Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.