Austria Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Austria Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Summary

“Austria Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Austria market.

The number of live births in Austria decreased by 2.2% during 2016–22, reaching 0.1 million in 2022. The crude birth rate declined, whereas total fertility rates increased during 2016–22. The GDP of Austria grew by 4.6% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 8.7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4% during 2016–22. In volume terms, sales increased in 2022, with the sector recording a CAGR of 1.6%. Baby milks remained by far the largest category in value terms with over 50% of the baby food sector, followed by baby wet meals & other. HiPP and Danone were the top two companies in 2022. HiPP retained the top spot in value during 2016–22 and remained the leader in wet meals & other and baby drinks categories. Drugstores & pharmacies remained the leading distribution channel, accounting for over 70% of overall value sales in 2022. The market for baby food in the country is expected to increase in value and volume terms during 2022–28, at a CAGR of 5.9% and 3.4%, respectively.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of the baby milks category rose from EUR69.7 million ($77.2 million) in 2016 to EUR84.4 million ($88.9 million) in 2022, registering a CAGR of 3.2% over this period.
• Volumes of baby cereals & dry meals fell slightly from 1.110 million kg in 2016 to 1.106 million kg in 2022, reflecting a negative CAGR of 0.1% during 2016–22.
• Value sales of the baby wet meals & other category rose from EUR44.2 million ($48.9 million) in 2016 to EUR62.2 million ($65.5 million) in 2022, recording a CAGR of 5.9%.
• During 2016–22, per capita consumption of baby drinks increased by 0.3%.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.