Australian Open 2024 - Sport Event Analysis

Australian Open 2024 - Sport Event Analysis

Summary

An analysis of the recent 2024 Australian Open, including a look at its sponsorship portfolio, broadcasters, prize money, ticketing and attendance.

The Australian Open has a lucrative media rights agreements in place with the Australian broadcaster Nine Network, worth $46.04 million annually across five years. On Nine Network, the Australian Open men’s and women’s tennis tournament finals achieved reach of 4.77 million and 3.26 million respectively. Across Europe, Discovery Sports continues to showcase the tournament across much of Europe.

The average price of an annual sponsorship deal for the 2024 Australian Open was roughly $3.2 million. The tournament has four deals in place that GlobalData estimates to be each worth over $7 million annually, with Kia, Emirates Airline, ANZ and Rolex.

The most recent deal the 2024 Australian Open has agreed was with the beverage company Asahi, worth $5.25 million across the two-year length of the contract. Asahi brands Peroni Nastro Azzurro and Somersby return as the official beer and cider partners of the tournament.

Total prize money for the tournament was increased by roughly $6.5 million compared to the 2023 edition. Both Jannik Sinner and Aryna Sabalenka each took home roughly $2 million for their respective title victories. Players who lost in the first round of the competition received roughly $78,000 for making it to the main stage of the tournament.

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2024 Australian Open. Viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

For those wanting an in-depth analysis of how the 2024 Australian Open performed, in the sense of both business and popularity.