Australian Open, 2023 - Event Analysis

Australian Open, 2023 - Event Analysis

Summary

An analysis of the recent 2023 Australian Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing and

The Australian Open has a lucrative broadcast deal in place with the Australian broadcaster Nine Network, worth $46.04 million annually across five years.

On Nine Network, while a record total of 12.5 million people watched the 2023 Australian Open, the 2023 viewership in Australia is reported to have dropped by over 2.4 million. Across Europe, however Discovery Sports reported streaming audiences figures had grown by a third year-on-year. The average price of an annual sponsorship deal for the 2023 Australian Open was $3.1 million. The tournament has five deals in place that GlobalData estimates to be each worth over $7 million annually, with Kia, Emirates Airline, Luzhou Laojiao, Rolex and ANZ. The commonest length of deal that brands have agreed with the Australian Open is for one year. The most recent deal the 2023 Australian Open has agreed is with cider brand Somersby, a one-year deal worth $3 million. The total prize money figure for the tournament was increased by roughly $1 million compared to the 2022 edition. Both Novak Djokovic and Aryna Sabalenka each took home $2.05 million for their respective title victories.

Key Highlights

A detailed overview of the key facts and events which took place in Australia over the past month. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the men's and women's single Australian Open champions.

Who Should buy?

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 Australian Open and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 Australian Open sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, a as well as the competitions prize-money is also included.

• For those wanting an in-depth analysis of how the 2023 Australian Open performed, in the sense of both business and popularity.