Australia Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

Australia Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

Summary

GlobalData’s Tourism Source Market Insight: Australia report provides a thorough insight into the Australia domestic and outbound tourism market. The report looks at the profiles of Australia tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Australia's outbound travel market.

Key Highlights

• According to GlobalData’s Q3 2021 consumer survey, visiting friends or family is the most popular holiday type for Australian tourists. Out of XX respondents, XX% (XX respondents) said that they typically take visiting friends or family holidays, which is higher than the global figure of XX%.
• According to GlobalData’s Q3 2021 consumer survey, the most important factor that influences Australian travelers’ holiday destination choice is affordability. Out of XX respondents, XX% said that affordability influences their decision to choose a destination, which is lower than the global average (XX%). In the face of growing inflation and interest rates, as well as a continuing rise in flight fares, the number of Australian residents visiting overseas has yet to recover to pre-pandemic levels.
• As per GlobalData traveler demands and flows database, during XX, singles were the largest outbound traveler type, accounting for XX% (XX million trips) of overall trips. The second major contributor to overall outbound travel from Australia is families, which accounted for XX% of total trips.
• According to GlobalData’s Q4 2021 consumer survey, XX% of Australian respondents said that they choose direct booking with airlines to book their holidays, which is higher than the global average (XX%).

Scope

• This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into Australia's outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in Australia's domestic and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of Australia tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.