Australia Cigarettes - Market Assessment and Forecasts to 2028

Australia Cigarettes - Market Assessment and Forecasts to 2028

Summary

The Australian cigarettes category is expected to decrease from AUD11 billion ($7.3 billion) in 2023 to AUD9.9 billion ($6.4 billion) by 2028, declining at a CAGR of 2.1%. Per capita expenditure of cigarettes stood at $275.3 in 2023 in Australia, which was higher than the global level ($110) and the regional level ($113.7). Smoking prevalence in Australia was 9.8% in 2023 with 11% of men and 8.7% of women classified as smokers. Winfield by British American Tobacco was Australians' most preferred cigarette brand in 2023. Vanuatu was the leading exporter of cigarettes from Australia.

Scope

• Per capita expenditure of cigarettes was higher in Australia than both the global and regional levels in 2023
• Indonesia was the major importer of cigarettes to Australia
• Australia exports the majority of its cigarettes to Vanuatu
• Convenience Stores was the leading distribution channel in the cigarettes category in Australia
• British American Tobacco Limited was the leading company in the cigarettes category

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.