Australia Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028
Summary
“Australia Baby Food – Market Assessment and Forecasts to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Australian market.
The number of live births in Australia grew by 1.5% during 2016–22, reaching 315,700 in 2022. This resulted in a baby population of 920,100 in 2022. The GDP of Australia grew by 3.7% in 2022, owing to the improving economic conditions, while consumer price inflation stood at 6.6%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 4% during 2016–22. In volume terms, sales grew in 2022 registering a CAGR of 0.1% during 2016–22. Baby milks remained the largest category in value terms with over 55% of the baby food sector, followed by baby wet meals & other. Danone and PZ Cussons were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 75% of overall value sales in 2022. GlobalData estimates that the number of live births will increase over the forecast period in Australia. The market for baby food in the country is expected to increase in value terms during 2022–28, registering a CAGR of 5%.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Scope
Value sales of baby milks grew from AUD223.2 million ($165.9 million) in 2016 to AUD295.5 million ($204.9 million) in 2022, registering a CAGR of 4.8% during this period.
Baby cereals and dry meals volumes decreased from 0.55 million kg in 2016 to 0.49 million kg in 2022, at a negative CAGR of 1.7%.
Value sales of the baby wet meals and other category rose from AUD126.6 million ($94.1 million) in 2016 to AUD150.7 million ($104.5 million) in 2022, recording a CAGR of 3%.
During 2016–22, per capita consumption of baby finger food decreased by 3.5%.
Reasons to Buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.
Executive Summary
Market Environment
Growth Analysis of Australia and Other Leading Countries in Asia-Pacific
Value and Volume Growth Analysis by Region
PCC and PCE of Australia Compared with Global and Asia-Pacific Markets
Background
Births - Live Birth Rates
Births - Birth by State
The Consumer
The Consumer: Survey Insights
Sociodemographic Trends
Working Women
Parental Leave - Legislation
Breastfeeding Trends - Promotion
Breastfeeding Trends - Prevalence
Regulations
Overview
Australia Baby Food Sector Snapshot
Market Size Analysis
Manufacturer Shares
Category Analysis
Baby Milks
Market Size Analysis - Category: Baby Milks
Baby Milks: Per Capita Trends
Baby Milks: Per Capita Trends by Age Group
Baby Milks: Segmentation
Baby Milks: Manufacturer Shares
Baby Milks: Manufacturers and Brands
Baby Cereals and Dry Meals
Market Size Analysis - Category: Baby Cereals and Dry Meals
Baby Cereals and Dry Meals: Per Capita Trends
Baby Cereals and Dry Meals: Segmentation
Baby Cereals and Dry Meals: Manufacturer Shares
Baby Cereals and Dry Meals: Manufacturers and Brands
Baby Wet Meals and Other
Market Size Analysis - Category: Baby Wet Meals and Other
Baby Wet Meals and Other: Per Capita Trends
Baby Wet Meals and Other: Segmentation
Baby Wet Meals and Other: Manufacturer Shares
Baby Wet Meals and Other: Manufacturers & Brands
Baby Finger Food
Market Size Analysis - Category: Baby Finger Food
Baby Finger Food: Per Capita Trends
Baby Finger Food: Segmentation
Baby Finger Food: Manufacturer Shares
Baby Finger Food: Manufacturers and Brands
Production and Trade
Imports
Exports
Distribution
Channel Share Analysis
Baby Food Retailing
Economic Background
GDP Growth and Inflation
Prospects and Forecasts
Future Trends
Definitions
Definitions - Category
Definitions - Terminology
Appendix
The Baby Population: Growth of 10.6% is expected during 2022-28
Sector Value: In 2022, the market’s value sales amounted to $352.4 million
Sector Value: In constant price terms, sales increased by 8.1% during 2016-22
Sector Volume: Baby food consumption amounted to 21.2 million kg in 2022
Per Capita Expenditure: Expenditure per baby aged 0-36 months stood at $383.8 in 2022
Per Capita Expenditure: Spending in real terms rose by 7.9% during 2016-22
Per Capita Consumption: Intake per baby aged 0-3 years was 23.1kg in 2022
Baby Milks: In 2022, growing-up milk accounted for 36.8% of volume sales
Value Forecasts: During 2022-28, the market’s overall value is set to increase by 31.5%
Value Forecasts: Value sales are set to total AUD569.1 billion ($386.5 million) in 2028
Volume Forecasts: Baby food consumption will total 24.43 million kg in 2028
Per Capita Forecasts: Expenditure is forecast to reach $471.7 per baby in 2028
Per Capita Forecasts: PCE is anticipated to reach AUD579.3 ($393.4) in 2028
Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 24.9kg in 2028
Exchange Rates (LCU per $)
Store Checks: A total of 284 SKUs were recorded by GlobalData, with the baby wet meals & other category making up the largest proportion