Augmented Reality in Media - Thematic Research
Summary
Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. GlobalData forecasts that the AR market will be worth$100 billion by 2030, up from $22 billion in 2022. AR software will generate most of this revenue, with limited spending on AR headsets and AR smart glasses.
Smartphones are the primary device for AR applications today, with AR headsets and smart glasses still developing. Smartphones are gaining more sophisticated AR capabilities like advanced spatial awareness, precise positional tracking, and artificial intelligence (AI) tools. Advertisers operating in the ecommerce space can take advantage of AR by superimposing 3D models of their products onto a lens.
The ubiquity of smartphones that can access AR features will allow advertising companies to create more immersive campaigns and attract consumers' interest, whether through out-of-home (OOH) advertising or collaboration with social media companies like Snap and ByteDance. A report published by Snap predicts that 57% of Snapchat users will use AR before buying a product online by 2025.
Scope
This report provides an overview of the impact of augmented reality (AR) on the media sector.
Reasons to Buy
GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
Develop and design your corporate strategies through an in-house expert analysis of augmented reality by understanding the primary ways in which this theme is impacting the media industry.
Stay up to date on the industry’s major players and where they sit in the value chain.
Identify emerging industry trends to gain a competitive advantage.
- Executive Summary
- Players
- Media Challenges
- The Impact of Augmented Reality on Media
- How AR helps tackle the challenge of the attention economy
- How AR helps tackle the challenge of inflation
- How AR helps tackle the challenge of declining cinema viewership
- How AR helps tackle the challenge of the price of live concerts
- How AR helps tackle the challenge of subscription fatigue
- Case Studies
- Darabase’s property inventory platform for outdoor AR advertising
- Niantic’s Rewarded AR advertising format
- Universal’s “Dream Big Dreams with Sing 2” interactive trailer
- Augmented Reality Timeline
- Market Size and Growth Forecasts
- AR software
- AR hardware
- Signals
- M&A trends
- Patent trends
- Hiring trends
- Augmented Reality Value Chain
- Semiconductors
- Central processing units
- Graphics processing units
- Vision processing units
- Image processors
- Communication chips
- Micro-electromechanical systems (MEMS)
- Memory chips
- Components
- Motion tracking
- Batteries
- Displays
- Cameras and 3D lenses
- Audio component
- Machine vision
- Devices
- Smartphones
- AR smart glasses
- AR headsets
- Platforms
- Artificial intelligence
- The impact of generative AI
- Apps and content
- Companies
- Leading augmented reality adopters in media
- Leading augmented reality vendors
- Specialist augmented reality vendors in media
- Sector Scorecards
- Music, film, and TV sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Advertising sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Gaming sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: key challenges currently facing the media sector.
- Table 2: M&A trends
- Table 3: Leading augmented reality adopters in media
- Table 4: Leading augmented reality vendors
- Table 5: Specialist augmented reality vendors in media
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Key players in augmented reality
- Figure 2: Businesses have positive sentiment towards AR, according to survey data
- Figure 3: Thematic investment matrix
- Figure 4: Darabase’s McDonald’s AR Christmas lights
- Figure 5: Circle K’s Rewarded AR ads in Pokémon Go
- Figure 6: Universal’s Sing 2 advertisement with QR code
- Figure 7: The augmented reality story
- Figure 8: AR will become a $100 billion market by 2030
- Figure 9: Enterprise AR will continue to be more lucrative than the consumer market by 2030
- Figure 10: AR software will dominate the market over the forecast period
- Figure 11: The AR software market will generate $82 billion in revenue by 2030
- Figure 12: The AR hardware market will be worth $18 billion by 2030
- Figure 13: AR headsets will lead the AR hardware market
- Figure 14: The US has continuously dominated AR-related patents in the advertising sector
- Figure 15: AR patent filings and grants in the media industry have increased steadily in the past decade
- Figure 16: Job postings under AR peaked and fell due to metaverse hype and disillusionment
- Figure 17: The augmented reality value chain
- Figure 18: AR value chain – Semiconductors
- Figure 19: AR value chain – Components
- Figure 20: AR value chain – Devices
- Figure 21: AR value chain – Platforms
- Figure 22: AR value chain – Platforms - AI
- Figure 23: AR value chain – Apps and content
- Figure 24: Who does what in the music, film, and TV space?
- Figure 25: Valuation screen - Music, film, and TV sector scorecard
- Figure 26: Risk screen Music, film, and TV sector scorecard
- Figure 27: Who does what in the advertising space?
- Figure 28: Thematic screen - Advertising sector scorecard
- Figure 29: Valuation screen - Advertising sector scorecard
- Figure 30: Risk screen - Advertising sector scorecard
- Figure 31: Who does what in the gaming space?
- Figure 32: Thematic screen Gaming sector scorecard
- Figure 33: Valuation screen Gaming sector scorecard
- Figure 34: Risk screen Gaming sector scorecard
- Figure 35: Our five-step approach for generating a sector scorecard
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