Augmented Reality in Automotive 2024 - Thematic Research
Summary
This report explains the Augmented Reality landscape across the automotive sector. It includes case studies, alternative datasets, value chains, sector scorecards, and an impact assessment. This report is useful to those wishing to understand how AR can be used across enterprise and consumer uses.
AR has broad uses for the automotive industry Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. AR can enable the safer operation of vehicles through easily understandable head-up displays (HUDs). Unlike semi-autonomous or fully self-driving vehicles, the ability to see the outside world clearly is a safety-critical issue in vehicles where a human is driving. AR can also ensure faster training of automotive staff, create more immersive entertainment experiences, and help with vehicle manufacturing.
Scope
This report is a thematic analysis of the augmented reality in the automotive sector: It covers OEMs and specialist vendors in automotive. It also covers augmented reality as a whole, providing value chains and forecasts, as well as company details.
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- Executive Summary
- Players
- Automotive Challenges
- The Impact of Augmented Reality on Automotive
- How AR helps tackle the challenge of cost efficiency
- How AR helps tackle the challenge of CASE megatrends
- How AR helps tackle the challenge of ESG and regulation
- How AR helps tackle the challenge of deglobalization
- Case Studies
- Envisics unveils AR holographic displays for car windshields
- Mercedes-Benz uses Magic Leap 2 AR headsets for its Vision One-Eleven concept car
- Stellantis, BlackBerry, and AWS virtual cockpit may increase car development times
- Volvo’s driver-in-the-loop simulator improves the safety of vehicle testing
- WayRay designs an AR-based ride-hailing concept car
- Augmented Reality Timeline
- Market Size and Growth Forecasts
- AR software
- AR hardware
- Signals
- M&A trends
- Patent trends
- Company filing trends
- Hiring trends
- Augmented Reality Value Chain
- Semiconductors
- Central processing units
- Graphics processing units
- Vision processing units
- Image processors
- Communication chips
- Micro-electromechanical systems (MEMS)
- Memory chips
- Components
- Motion tracking
- Batteries
- Displays
- Cameras and 3D lenses
- Audio component
- Machine vision
- Devices
- Smartphones
- AR smart glasses
- AR headsets
- Platforms
- Artificial intelligence
- The impact of generative AI
- Apps and content
- Companies
- Leading AR adopters in automotive
- Leading augmented reality vendors
- Specialist augmented reality vendors in Automotive
- Sector Scorecard
- Future mobility sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Key challenges currently facing the automotive sector.
- Table 2: Key M&A deals associated with the AR theme since January 2020
- Table 3: Leading AR adopters in automotive
- Table 4: Leading augmented reality vendors
- Table 5: Specialist augmented reality vendors in Automotive
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Key players in augmented reality
- Figure 2: Individuals see uses for AR despite its hype, but disruption seems a way off
- Figure 3: Thematic impact assessment
- Figure 4: Envisics HUD in use
- Figure 5: Mercedes-Benz Vision One-Eleven concept car
- Figure 6: Volvo’s simulator in use and being analyzed
- Figure 7: The WayRay Holograktor concept car
- Figure 8: The augmented reality story
- Figure 9: AR will become a $100 billion market by 20380
- Figure 10: Enterprise AR will continue to be more lucrative than the consumer market by 2030
- Figure 11: AR software will dominate the market over the forecast period
- Figure 12: The AR software market will generate $82 billion in revenue by 2030
- Figure 13: The AR hardware market will be worth $18 billion by 2030
- Figure 14: AR headsets will lead the AR hardware market
- Figure 15: AR-related patent publication declined in 2023 from its 2022 peak
- Figure 16: AR has maintained strong patent activity, especially in the US
- Figure 17: Companies are increasingly mentioning AR in their filings
- Figure 18: Mentions of AR appear insignificant when compared to other themes in automotive
- Figure 19: Automotive companies hired 1718 AR-related employees from January 2022 to December 2023
- Figure 20: Automotive companies are hiring in AR at lower levels of seniority
- Figure 21: The augmented reality value chain.
- Figure 22: AR value chain – Semiconductors
- Figure 23: AR value chain – Components
- Figure 24: AR value chain – Devices
- Figure 25: AR value chain – Platforms
- Figure 26: AR value chain – Platforms - AI
- Figure 27: 4AR value chain – Apps and content
- Figure 28: Who does what in the future mobility space?
- Figure 29: Thematic screen
- Figure 30: Valuation screen
- Figure 31: Risk screen
- Figure 32: Our five-step approach for generating a sector scorecard
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