Augmented Reality (AR) in Packaging - Thematic Research
Summary
Augmented Reality in Packaging - Thematic Research explores what GlobalData's Augmented Reality theme means for players in the packaging industry.
Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. From aerospace to consumer goods, various industries use AR technology.
Scope
- Packaging leaders Tetra Pak and Elopak have adopted AR in their packaging labels.
- One of the most popular consumer applications of AR to date is Pokémon Go, a game that tech experts credit for catapulting AR into the mainstream.
- Several packaging companies and retailers have adopted AR in packaging to raise awareness of environmental, social, and governance (ESG) issues by integrating QR codes into products’ outer packaging.
- Position yourself for success by understanding the ways in which AR can help to solve the major challenges for the packaging industry such as ESG, Covid-19, digitalization, quality control, and the rise of ecommerce
- Identify the leading, and specialist vendors of AR technologies for the packaging industry. Discover what each vendor offers, and who some of their existing clients are.
- Quickly identify attractive investment targets in the packaging industry by understanding which companies are most likely to be winners in the future based on our thematic scorecard.
- Gain a competitive advantage in the packaging industry over your competitors by understanding the potential of AR technologies in the future.
- Executive Summary
- Augmented Reality Value Chain
- Key players in the augmented reality value chain
- Table Figure 1: Key players in the augmented reality value chain
- Table Figure 2: The augmented reality value chain
- Semiconductors
- CPUs
- GPUs
- VPUs
- Image processors
- Communication chips
- MEMS
- Memory chips
- Table Figure 3: AR value chain - Semiconductors
- Components
- Motion tracking
- Batteries
- Displays
- Cameras and 3D lenses
- Audio components
- Machine vision
- Table Figure 4: AR value chain - Components
- Devices
- Smartphones
- AR smart glasses
- AR headsets
- Table Figure 5: AR value chain - Devices
- Platforms
- Table Figure 6: AR value chain - Platforms
- AI
- Table Figure 7: AR value chain - Platforms - The AI technology stack
- Apps and content
- Table Figure 8: AR value chain - Apps and content
- Key players in the augmented reality value chain
- Packaging Challenges
- Table Packaging Challenges
- The Impact of Augmented Reality on Packaging
- Table Figure 9: Thematic impact assessment
- How AR helps resolve the challenge of ESG
- Table Figure 10: Herbal Essences’ AR-enabled packaging aims to
- How AR helps resolve the challenge of digitalization
- Table Figure 11: Amcor uses AR for remote support
- Table Figure 12: Bombay Sapphire has adopted AR packaging
- How AR helps resolve the challenge of the rise of ecommerce
- How AR helps resolve the challenge of COVID-19
- Case Studies
- Blippar with Kellogg’s and 14 Hands
- Kellogg’s Coco Pops
- 14 Hands Winery
- Living Wine Labels and 19 Crimes
- Table Figure 13: 19 Crimes
- Zappar’s Fanta Takeover and the Fanta mystery
- Fanta Takeover
- What the Fanta
- Table Figure 14: What the Fanta
- Blippar with Kellogg’s and 14 Hands
- Data Analysis
- Market size and growth forecasts
- Table Figure 15: AR will generate $152 billion in revenue by 2030
- Table Figure 16: Enterprise AR will be more lucrative than the consumer market over the next decade
- Table Figure 17: AR software will dominate the market over the forecast period
- AR software
- Table Figure 18: The AR software market will generate over $100 billion by 2030
- AR hardware
- Table Figure 19: The AR hardware market will be worth $52 billion by 2030
- Table Figure 20: Enterprises will drive the AR hardware market
- Mergers and acquisitions
- Table Mergers and acquisitions
- Partnerships in packaging
- Table Partnerships in packaging
- Augmented reality timeline
- Table Figure 21: The AR story
- Market size and growth forecasts
- Companies
- Leading augmented reality adopters in packaging
- Table Leading augmented reality adopters in packaging
- Leading augmented reality vendors
- Table Leading augmented reality vendors
- Specialist augmented reality vendors in packaging
- Table Specialist augmented reality vendors in packaging
- Leading augmented reality adopters in packaging
- Sector Scorecard
- Packaging sector scorecard
- Who’s who
- Table Figure 22: Who does what in the packaging space?
- Thematic screen
- Table Figure 23: Thematic screen
- Valuation screen
- Table Figure 24: Valuation screen
- Who’s who
- Packaging sector scorecard
- Glossary
- Table Glossary
- Further Reading
- GlobalData reports
- Table GlobalData reports
- GlobalData reports
- Our thematic research methodology
- Table Figure 25: Our five-step approach for generating a sector scorecard
- About GlobalData
- Contact Us
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