Augmented Reality (AR) in Foodservice - Thematic Research

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $1,950	56 Pages	GlobalData	March, 2022	GBDT17165913

Best Price Guarantee
Price	from $1,950
Length	56 Pages
Publisher	GlobalData
Published Date	March, 2022
SKU	GBDT17165913

Augmented Reality (AR) in Foodservice - Thematic Research

Summary

This report provides an overview of the AR value chain, case studies of AR deployments in foodservice, market size and growth forecasts, specialist AR vendors for foodservice companies, and analysis of the foodservice companies leading in AR adoption.

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth $7 billion in 2020, the AR market will generate revenues of $152 billion by 2030, according to GlobalData forecasts. AR technology will be most valuable to foodservice companies in its capacity to drive consumer purchases and improve operational efficiency.

Scope

Foodservice will use AR as a utility and as an entertainment tool.
Investment in AR will drive brand exposure and engagement.
AR will play an important role in the future of work.

Reasons to Buy

Position yourself for success by understanding the ways in which AR can help to solve the major challenges for the foodservice industry, such as COVID-19, ESG, and economic uncertainty.
Source the leading, and specialist vendors of AR technologies for the foodservice industry. Discover what each vendor offers, and who some of their existing clients are.
Quickly identify attractive investment targets in the foodservice industry by understanding which companies are most likely to be winners in the future based on our thematic scorecard.
Gain a competitive advantage in the foodservice industry over your competitors by understanding the potential of AR technologies in the future.

Executive Summary
Augmented Reality Value Chain
- Key players in the augmented reality value chain
  - Table Figure 1: Key players in the augmented reality value chain
  - Table Figure 2: The augmented reality value chain
- Semiconductors
  - CPUs
  - GPUs
  - VPUs
  - Image processors
  - Communication chips
  - MEMS
  - Memory chips
    - Table Figure 3: AR value chain - Semiconductors
- Components
  - Motion tracking
  - Batteries
  - Displays
  - Cameras and 3D lenses
  - Audio components
  - Machine vision
    - Table Figure 4: AR value chain - Components
- Devices
  - Smartphones
  - AR smart glasses
  - AR headsets
    - Table Figure 5: AR value chain - Devices
- Platforms
  - Table Figure 6: AR value chain - Platforms
  - AI
    - Table Figure 7: AR value chain – Platforms – The AI technology stack
- Apps and content
  - Table Figure 8: AR value chain – Apps and content
Foodservice Challenges
- Table Figure 9: Recognition of AR in foodservice is still relatively low
- Table Key challenges facing the foodservice sector
The Impact of Augmented Reality on Foodservice
- Table Figure 10: Thematic impact assessment
- How AR helps resolve the challenge of ESG
- How AR helps resolve the challenge of COVID-19
- How AR helps resolve the challenge of the future of work
  - Table Figure 11: Instructions overlay the users' physical surroundings to guide meal preparation
- How AR helps resolve the challenge of economic uncertainty
- How AR helps resolve the challenge of digital lifestyles
Case Studies
- Wendy's is piloting AR smart glasses for remote collaboration and operations
- QReal created AR content for Panera Bread's social media campaign
  - Table Figure 12: Smart glasses enabled virtual audits and daily managerial tasks
  - Table Figure 13: Superimposition-AR allowed users to place a Panera wrap in their surroundings with a smartphone
- Starbucks brought AR in-store to educate consumers
  - Table Figure 14: Starbucks' AR app reveals information on the coffee brewing process
Data Analysis
- Market size and growth forecasts
  - Table Figure 15: AR will generate $152 billion in revenue by 2030
  - Table Figure 16: Enterprise AR will be more lucrative than the consumer market over the next decade
  - Table Figure 17: AR software will dominate the market over the forecast period
  - AR software
    - Table Figure 18: The AR software market will generate over $100 billion by 2030
  - AR hardware
    - Table Figure 19: The AR hardware market will be worth $52 billion by 2030
    - Table Figure 20: Enterprises will drive the AR hardware market
- Mergers and acquisitions
  - Table Mergers and acquisitions
  - Table Key M&A transactions associated with the AR theme in the foodservice sector
  - Partnerships
    - Table Partnerships
- Patent trends
  - Table Figure 21: The number of granted AR patents for foodservice has increased since 2017
- Company filings trends
  - Table Figure 22: Foodservice companies have talked about VR more than AR in filings
- Social media trends
  - Table Figure 23: Social media posts on AR in foodservice peaked after Pizza Hut's Pac-Man announcement
- Augmented reality timeline
  - Table Figure 24: The augmented reality story
Companies
- Leading augmented reality adopters in foodservice
  - Table Companies
- Leading augmented reality vendors
  - Table Leading augmented reality vendors
- Specialist augmented reality vendors in foodservice
  - Table Specialist augmented reality vendors in foodservice
Sector Scorecard
- Foodservice sector scorecard
  - Who's who
    - Table Figure 25: Who does what in the foodservice space?
  - Thematic screen
    - Table Figure 26: Thematic screen
  - Valuation screen
    - Table Figure 27: Valuation screen
Glossary
- Table Glossary
Further Reading
- GlobalData reports
  - Table GlobalData reports
Our thematic research methodology
- Table Figure 28: Our five-step approach for generating a sector scorecard
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