Augmented Reality (AR) in Consumer Goods - Thematic Research

Augmented Reality (AR) in Consumer Goods - Thematic Research

Summary

This report analyzes the role of augmented reality in the consumer goods sector. It offers an in-depth study of the AR value chain, before identifying the specific AR products that consumer companies can and will use to give them a competitive advantage and respond to the challenges posed by the pandemic. The report also assesses the state of the AR market by analyzing the jobs, filings, social media activity, M&A deals, and partnerships pertaining to both AR and the consumer sector.

AR is now more valuable than ever to consumer companies thanks to the pandemic. Social distancing measures caused a large increase in online purchases of FMCG, increasing the value of AR adverts and virtual try-on solutions, which improve online shopping experiences for consumers. The pandemic also disrupted consumer companies’ supply chains by limiting the number of employees willing or legally and medically able to work onsite in production facilities. As a result, AR-based remote guidance solutions have become more valuable. The metaverse is also causing consumer companies, particularly beauty brands, to re-evaluate the role of AR in the consumer sector.

Scope

• The pandemic has accelerated consumer companies’ adoption of AR.
• Of all consumer companies, beauty brands are investing the most in AR because of the proven success of virtual try-on solutions for make-up and skincare products.
• The importance of AR in the consumer goods sector is likely to grow as both consumer and enterprise AR devices and experiences become more ubiquitous.

• Understand the AR value chain.
• Learn which AR use cases have the greatest potential in the consumer sector.
• Identify the key specialist vendors and industry adopters of AR in the consumer goods sector.