Augmented Reality (AR) in Banking - Thematic Research

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $1,950	56 Pages	GlobalData	March, 2022	GBDT17165921

Best Price Guarantee
Price	from $1,950
Length	56 Pages
Publisher	GlobalData
Published Date	March, 2022
SKU	GBDT17165921

Augmented Reality (AR) in Banking - Thematic Research

Summary

This report offers an overview of the AR value chain. It provides case studies of AR deployments in banking as well as market size and growth forecasts. The report covers specialist AR vendors for banking companies and provides analysis of the banking companies leading the way in terms of AR adoption.

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. As AR continues to develop, it will become increasingly important across all segments of the banking value chain. As the sector undergoes mass digitalization, AR will play an important role in helping customers have a better experience while banking.

Scope

Global AR revenue was $8.6 billion in 2021, a figure that GlobalData predicts will reach $152 billion by 2030, growing at a compound annual growth rate (CAGR) of 38% between 2021 and 2030.
According to GlobalData’s Thematic Sentiment Analysis Q4 2021, 55% of respondents felt AR would disrupt their industry. In this survey, AR was the only emerging technology that over half of respondents felt more positive about than they did in 2020.
AR is a key enabling technology for the metaverse, a virtual world where users share experiences and interact in real-time within simulated scenarios.

Reasons to Buy

Understand AR and its current and future impact on the industry.
Discover how AR is addressing key challenges that the banking sector is facing.
Identify the leading AR adopters and specialist vendors.

Executive Summary
Augmented Reality Value Chain
- Key players in the augmented reality value chain
  - Table Figure 1: Key players in the augmented reality value chain
  - Table Figure 2: The augmented reality value chain
- Semiconductors
  - CPUs
  - GPUs
  - VPUs
  - Image processors
  - Communication chips
  - MEMS
  - Memory chips
    - Table Figure 3: AR value chain: Semiconductors
- Components
  - Motion tracking
  - Batteries
  - Displays
  - Cameras and 3D lenses
  - Audio components
  - Machine vision
    - Table Figure 4: AR value chain: Components
- Devices
  - Smartphones
  - AR smart glasses
  - AR headsets
    - Table Figure 5: AR value chain: Devices
- Platforms
  - Table Figure 6: AR value chain: Platforms
  - AI
    - Table Figure 7: AR value chain: Platforms – The AI technology stack
- Apps and content
  - Table Figure 8: AR value chain: Apps and content
Banking Challenges
- Table Figure 9: Top locations of AR in financial services by mentions
- Table Key challenges facing the banking sector
The Impact of Augmented Reality on Banking
- Table Figure 10: Thematic impact assessment
- How AR helps resolve the challenge of personalization
- How AR helps resolve the challenge of COVID-19
- How AR helps resolve the challenge of embedded finance
- How AR helps resolve the challenge of the metaverse
Case Studies
- BBVA's `Valora View' app uses AR for house hunting
- J.P Morgan opens a bank branch in the metaverse
  - Table Figure 11: BBVA Valora View app in use
- J.P. Morgan Asset Management's Guide to Markets using AR
- KB Kookmin Bank unveils the KB Metaverse VR Branch Testbed
  - Table Figure 12: KB Metaverse VR Branch Testbed
Data Analysis
- Market size and growth forecasts
  - Table Figure 13: AR will generate $152 billion in revenue by 2030
  - AR software
    - Table Figure 14: The AR software market will generate over $100 billion by 2030
  - AR hardware
    - Table Figure 15: The AR hardware market will be worth $52 billion by 2030
    - Table Figure 16: Enterprises will drive the AR hardware market
- Mergers and acquisitions
  - Table Mergers and acquisitions
  - Table Key M&A transactions associated with the AR and VR theme in the banking sector
  - Partnerships
    - Table Partnerships
- Patent trends
  - Table Figure 17: Number of AR-related patent applications in the banking sector
  - Table Figure 18: Distribution of AR-related patents in the banking sector
- Company filings trends
  - Table Figure 19: AR/VR-related mentions in company filings in the banking sector peaked in 2020 with 7,230 mentions
- Social media trends
  - Table Figure 20: AR/VR-related mentions in social media posts related to the banking sector between January 2019 and January 2022
- Augmented reality timeline
  - Table Figure 21: The augmented reality story
Companies
- Leading augmented reality adopters in banking
  - Table Leading augmented reality adopters in banking
- Leading augmented reality vendors
  - Table Leading augmented reality vendors
- Specialist augmented reality vendors in banking
  - Table Specialist augmented reality vendors in banking
Sector Scorecard
- Retail banking sector scorecard
  - Who's who
    - Table Figure 22: Who does what in the retail banking space?
  - Thematic screen
    - Table Figure 23: Thematic screen
  - Valuation screen
    - Table Figure 24: Valuation screen
Glossary
- Table Glossary
Further Reading
- GlobalData reports
  - Table GlobalData reports
Our thematic research methodology
- Table Figure 25: Our five-step approach for generating a sector scorecard
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