Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights

Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights

Summary

Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights uses GlobalData's Consumer Survey to highlight consumer insights that can drive the reinvention of meat amid the surge of alternative proteins.

This trend towards plant-forward eating is poised to continue as such diets position themselves as healthier and more ethical and environmentally friendly compared with diets high in animal products. It is against this backdrop that meat processing companies are striving to satisfy new consumer expectations and remain relevant.

Scope

• There appears to be a growing reluctance to characterize diets based on whether-and how much-meat is consumed.

Opportunities exist to promote the suitability of meat in specific consumption occasions, such as when celebrating or eating at work.
• Consumers recognize the merits of consuming animal protein, and associate them with a number of functional benefits.

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.