World Athletics Championships 2023 - Event Analysis

World Athletics Championships 2023 - Event Analysis
Summary

An analysis of the recent 2023 World Athletics Championships, including a look at its sponsorship portfolio, broadcasters, prize money, attendance and ticketing.

The World Athletics Championships has in place major media deal in place with the American broadcaster Warner Bros. Discovery (WBD), that allowed the broadcasters to showcase the Championships across much of Europe. Regarding the Championships viewing figures, the World Championships reported in Germany, UK, France and Finland that figures were very positive in these key European markets. Across the United States, athletics fans were able to tune into the Championships through the network NBC. The average price of an annual sponsorship deal for the 2023 World Athletics Championships was roughly $1.2 million. The Championships has five deals in place that GlobalData estimates to be each worth over $1 million or more annually, with Asics, TDK, Cube, Seiko and Mondo. The commonest length of deal that brands have agreed with the World Athletics Championships is for one year. Lyles and Sha’Carri Richardson, both from the United States took home $0.07 million from their respective 100m victories.

Key Highlights

A detailed overview of the key facts and events which took place across the five games of the series. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio of the competition.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the World Athletics Championships. Viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

  • This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money, attendance and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.
Reasons to Buy
  • For those wanting an in-depth analysis of how the 2023 World Athletics Championships performed, in the sense of both business and popularity.


1. Introduction
Executive Summary
Overview
2. Broadcasters
World Athletics Championships 2023 Broadcasts Breakdown Across Europe
World Athletics Championships 2023 Broadcasters Breakdown Across the Rest of the World
3. Sponsorship
World Athletics Championships 2023 Sponsorship Portfolio
World Athletics Championships 2023 Sponsorship Portfolio Breakdown
World Athletics Championships 2023 Sponsorship Contract Lengths
4. Prize Money
World Athletics Championships 2023 Prize Money Breakdown
5. Attendance & Ticketing
World Athletics Championships 2023 Attendance Insight
World Athletics Championships 2023 Ticketing Breakdown
6. Athlete Profiles
World Athletics Championships 2023 Athlete Profile - Noah Lyles
World Athletics Championships 2023 Athlete Profile - Sha'Carri Richardson
7. Appendix
References
8. Contact Us
About GlobalData
Contact Us - A global network of offices
List of Tables
Slide 8 - The table shows the World Athletics Championships 2023 Broadcasters Breakdown Across Europe
Slide 8 - World Athletics Championships 2023 Broadcasters Breakdown Across the World
Slide 11 - The table shows the 2023 World Athletics Championships Sponsorship Portfolio Breakdown
Slide 12 - The table shows the 2023 World Athletics Championships Annual Sponsorship Contract Lengths
Slide 14 - The table shows the Prize Money Breakdown of the 2023 World Athletics Championships
Slide 16 - The table shows the Attendance Breakdown of the 2023 World Athletics Championships
Slide 17 - The table shows the Ticketing Breakdown of the 2023 World Athletics Championships

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