Asia-Pacific (APAC) Sport Technology Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies

Asia-Pacific (APAC) Sport Technology Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies

Summary

This report provides an overview of the technology sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Soccer is the most popular sponsorship market within the region. Soccer has just over six times more active agreements than any other sport in the region, while also generating the highest annual deal value. Esports is also one of the most popular sports in the market. Esports has seen exponential growth over recent years, especially since the COVID-19 pandemic, therefore it is unsurprising seeing it being one of the main drivers of the sectors revenue. Teams brought in a staggering 40 per cent of revenues generated from sponsorship agreements.

The most lucrative deal in the APAC region is between Riot Games and Intel. Given that Riot Games are an esports developer, the high value deals shows the growth in esports, especially in comparison to mainstream sports. The J-League and K League, Japan's and Korea's respective soccer leagues occupy 25 per cent of the top 20 deals in terms of annual value. In comparison to other sector's, it is notable that the deals are relatively low in value, with the highest deal having an estimated worth of $5 million annually.

Asian brands and there sponsorship agreements have generated the highest annual deal value. The top sponsorship deal in the Asia region comes from Infosys deal with Tennis Australia, worth an estimated $15 million across five years. Around 80 per cent of all tech deals in the APAC region only have one sponsorship deal in the market. Google, with a total spend of $3.6 million annually, have generated the third highest brand spend, whose deals include partnerships with the Australian Open Championships and the AFL.

A detailed overview of the automotive sector across the APAC region. Outlining sectors' influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the technology sector in the APAC market.

Scope

This report looks to offer a detailed insight into the technology sector across the APAC region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

For those wanting an in-depth analysis of how the technology sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.