Artificial Intelligence (AI) in Media - Thematic Intelligence

Artificial Intelligence (AI) in Media - Thematic Intelligence

Summary

Media companies use AI to increase efficiency, improve productivity, and cut costs. They harness AI technologies to create unique user experiences, automate repetitive tasks, and empower creative and decision-making processes. Considering AI’s benefits and the recent surge of interest in generative AI, further AI adoption in the industry is guaranteed.

Key Highlights

Generative AI engages with users through text or audio in natural language. Companies in the media sector have been investing heavily in it to augment their offerings, processes, and workflows. Despite fears that generative AI will threaten creative jobs, proponents say the reverse is true, and AI will take on more monotonous and mundane tasks, freeing creatives to focus on higher-value activity. Nevertheless, question marks remain regarding the accuracy and reliability of AI-generated content around functions with primary strategic importance like search ad spending.

AI has many use cases in the media sector that can add considerable value to media companies’ offerings. Perhaps the most common use for AI in the sector is creating customized user experiences. Through processing and analyzing user data, AI can develop personalized recommendations and targeted advertising to improve the user experience and increase engagement.

Scope

• This report provides an overview of how AI is used in the media sector and identifies the key AI adopters and vendors in media.

Reasons to Buy

• AI is increasingly becoming mainstream in the media industry. Those who are late to adopt it will lose competitive advantage. This report provides a detailed analysis of how AI can be used in media to solve the challenges of the sector and identifies the leading AI adopters and vendors in the sector.