Argentina Media Landscape

Argentina Media Landscape

Summary

The Argentina Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Argentina today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• By the end of 2023, there were an estimated 9.2 million pay-TV accounts in Argentina, a decrease of 276,000 from 2022. Cable TV will remain the leading pay-TV platform in Argentina over the forecast period, but its subscriber base will fall by half a million from 6.8 million accounts in 2023 to 6.3 million in 2028.
• Argentina had an estimated 11.4 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 1.5 million or 15.5% from 2022. Over the forecast period, SVOD subscriptions will increase at a CAGR of 4.4%, reaching 14.1 million in 2028.
• Total mobile subscriptions in Argentina reached 63.9 million in 2023. Over the next five years, total mobile subscriptions will grow at a CAGR of 2.9% with mobile network operators (MNOs) adding a combined 9.8 million subscriptions and bringing the country’s total mobile subscriptions to 73.7 million in 2028.
• Total fixed broadband lines will increase from 11.5 million in 2023 to 12.7 million by 2028, as businesses and households continue to adopt high speed internet services. Additionally, government initiatives focused on fiber backbone infrastructure are expected to help grow the fixed network footprint in the country.

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Argentinian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Argentina's pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 21 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.