The Apparel Market in Spain to 2028

The Apparel Market in Spain to 2028

Summary

The Apparel Market in Spain to 2028 report offers comprehensive insight and analysis of the Spain apparel market, the major players, the key trends, and consumer attitudes.

In 2023, Spain’s apparel market grew by just 3.4% to reach EUR 34.8bn, primarily driven by higher prices, with volumes rising by just 1.1%, as high inflation compelled consumers to tighten their budgets and prioritize essential goods over apparel. Despite inflation continuing to drop off, the market is expected to worsen in 2024, as consumers’ budgets take time to recover. In 2025, the market is anticipated to pick up again, with a CAGR of 1.8% between 2023-2028.

Scope

• The apparel market in Spain is expected to decline by 0.5% in 2024, as consumers’ finances remain strained following a couple of years of high inflation.
• After underperforming in 2022 as shoppers shifted back to stores post-pandemic, the Spanish online apparel market grew by 8.3% in 2023 to EUR 7.8bn, with online penetration rising once again, by 1.1ppts to 22.6%.
• Zara's dominance in the Spanish apparel market is underpinned by its comprehensive knowledge of local consumers' preferences and its ability to offer a diverse range of styles. Similarly, Mango is experiencing growth within the market, while H&M faces challenges due to its lackluster collections.

Reasons to Buy

• Understand where the demand lies within the Spain Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the Spain Apparel market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the Spain Apparel market, and how you can adapt these to fit your own business.