The Apparel Market in the India to 2029

The Apparel Market in the India to 2029

Summary

The India Apparel Market to 2029 report offers comprehensive insight and analysis of the India apparel market, the major players and consumer attitudes.

In 2023, the Indian apparel market grew by 8.3% to reach INR 6,996 billion, driven by shifting lifestyle preferences among the growing middle class, rising disposable incomes, and accelerated urbanization. The online apparel market in India grew by 15.9% in 2023, to reach INR 1,485 billion, fueled by the extensive product ranges, convenience, and price comparison facilities, which enable consumers to secure better deals. In 2024, Zudio achieved the largest share gain of 0.62ppts to 1.5%, fueled by its emphasis on trend-led fashion, affordable pricing, and efficient supply chain management.

Scope

• India’s apparel market growth slowed in 2024, as rising prices dampened consumer spending
• Online penetration will continue to rise thanks to increased internet penetration and a technological advancements
• Zudio continues to steal market share, thanks to its affordability and trendy product offerings

• Understand where the demand lies within the Indian apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the Indian apparel market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the Indian apparel market, and how you can adapt these to fit your own business.