The Apparel Market in France to 2028

The Apparel Market in France to 2028

Summary

The Apparel Market in France to 2028 report offers comprehensive insight and analysis of the France apparel market, the major players, the key trends, and consumer attitudes.

In 2023, France's apparel market declined by 2.2% to EUR 50.4bn, with volumes declining by 6.4%, primarily due to inflationary pressures affecting consumers’ purchasing power. It is expected to rebound in 2024, though with consumers’ finances taking time to recover, this growth will still be driven by higher prices. The market’s growth is expected to strengthen slightly again in 2025, and between 2023 and 2028, it is forecast to experience a CAGR of 2.1% to reach EUR 56.0bn.

Scope

• Growth in the apparel market in France is expected to slow between 2025 and 2028, as shoppers increasingly move towards shopping secondhand and having capsule wardrobes.
• In 2023, the online apparel market in France declined by 4.9% to reach EUR 10.4bn. This was an underperformance of total apparel, due to shoppers returning to physical stores for in person shopping experiences post-pandemic.
• Zara remains the largest brand in France, with its market share rising 0.4ppts to 4.2% in 2023, driven by its exciting designs, fast reaction to trends and robust multichannel proposition.

Reasons to Buy

• Understand where the demand lies within the France Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the France Apparel market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the France Apparel market, and how you can adapt these to fit your own business.