The Apparel Market in Europe to 2028

The Apparel Market in Europe to 2028

Summary

The Apparel Market in Europe to 2028 report offers comprehensive insight and analysis of the European apparel market, the major players, the key trends, and consumer attitudes.

After a strong performance in 2022, the European apparel market saw its growth slow to just 2.2% in 2023, due to consumers becoming more cautious of spending on non-essentials due to rising inflation. Despite softening inflation, growth in 2024 will remain weak, before picking up again in 2025 as consumers’ finances recover. The market is then forecast to slow out to 2028 as the market becomes more established and more consumers switch to buying items via resale.

Scope

• While inflation has been slowing in 2024, volumes will continue to decline by 0.8%, as the cumulative effect of price rises impacts shoppers’ propensity to spend.
• Online penetration is expected to grow 0.6ppts to 27.8% in 2024, due to apparel brands continuing to make significant investments in their digital capabilities, as
• well as consumers increasingly appreciating the channel’s convenience.
• Zara is anticipated to overtake Nike to become the biggest apparel brand in Europe in 2024, with its market share rising 0.21ppts to 3.08%, driven by its strong fashion credentials and wide appeal across multiple demographics.

Reasons to Buy

• Understand where the demand lies within the European Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the European Apparel market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the European Apparel market, and how you can adapt these to fit your own business.