The Apparel Market in Europe to 2027

The Apparel Market in Europe to 2027


Summary

This report includes analysis, market forecasts, brands, consumer attitudes and trends in the Apparel Market in Europe to 2027 with the impact of recent events

This report offers a detailed analysis of the apparel market in Europe with the impact of recent events. It includes analysis of recent events on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.

Key Highlights

Europe’s apparel market is expected to increase at a CAGR of 3.6% between 2022 and 2027, to reach EUR 576.3bn
Online penetration will continue to grow as Eastern Europe develops and consumers seek greater choice
Zara has jumped ahead of H&M in 2023 to become the second largest apparel brand in Europe, and could overtake leader Nike in 2024

Reasons to Buy
  • Gain a comprehensive view of Europe apparel market and forecasts to 2027
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the apparel market
  • Investigate current and forecast trends in apparel categories to identify the opportunities offering the most potential
  • Understand who the main competitors are in the sector and the price positioning


  • Executive Summary
  • Drivers & Inhibitors
    • European Apparel Market Drivers
    • European Apparel Market Inhibitors
  • The Apparel Market in Europe to 2027
    • Europe Apparel Market 2017, 2022 & 2027
    • Europe Apparel Market 2017-2027
    • Top 10 Europe Markets by Value, 2017, 2022 & 2027
    • Top 10 Europe Markets by Forecast CAGR 2022-2027
  • The Apparel Market in Europe: Category Performance to 2027
    • Europe Apparel Market by Category, 2017, 2022 & 2027
    • Europe Clothing Categories 2017-2027
    • Europe Footwear Categories 2017-2027
    • Europe Accessories Category 2017-2027
    • Europe Apparel Market by Price Positioning, 2017, 2022 & 2027
    • Europe Sportswear Market 2017-2027
  • The Apparel Market in Europe: Channel Performance to 2027
    • Europe Online Apparel Market 2017-2027
    • Europe Online vs Offline Channel Growth 2017-2027
    • Europe Apparel Market by Channel, 2022 & 2027
  • Consumers
    • Impact of Rising Inflation on Apparel Spend in Europe
    • Brand Preferences in Europe
    • Apparel Resale and Rental Participation in Europe
  • Brands
    • Top 10 Europe Market Shares 2021-2023
    • Top 10: Winners & Losers Outlook Toop Top oop
    • Brands in Focus: H&M
    • Brands in Focus: Puma
    • Brands in Focus: Hermès
    • Brands in Focus: Etam
    • Brands in Focus: LC Waikiki and Bershka
    • Brands in Focus: Vero Moda and Reserved
  • Total Apparel – Market Size, Forecasts & Brand Shares
    • Total Apparel Market Size & Forecasts
    • Total Apparel Market Size & Forecasts by Price Positioning
    • Top 20 Apparel Brands
  • Clothing – Market Size, Forecasts & Brand Shares
    • Clothing Market Size & Forecasts
    • Clothing Market Size & Forecasts by Price Positioning
    • Top 10 Clothing Brands
  • Womenswear – Market Size, Forecasts & Brand Shares
    • Womenswear Market Size & Forecasts
    • Womenswear Market Size & Forecasts by Price Positioning
    • Womenswear Market Size & Forecasts by Product Segment Values
    • Womenswear Market Size & Forecasts by Product Segment Volumes
    • Top 10 Womenswear Brands
  • Menswear – Market Size, Forecasts & Brand Shares
    • Menswear Market Size & Forecasts
    • Menswear Market Size & Forecasts by Price Positioning
    • Menswear Market Size & Forecasts by Product Segment Values
    • Menswear Market Size & Forecasts by Product Segment Volumes
    • Top 10 Menswear Brands
  • Childrenswear – Market Size, Forecasts & Brand Shares
    • Childrenswear Market Size & Forecasts
    • Childrenswear Market Size & Forecasts by Price Positioning
    • Girlswear Market Size & Forecasts by Product Segment Values
    • Girlswear Market Size & Forecasts by Product Segment Volumes
    • Boyswear Market Size & Forecasts by Product Segment Values
    • Boyswear Market Size & Forecasts by Product Segment Volumes
    • Babywear Market Size & Forecasts by Product Segment
    • Top 10 Childrenswear Brands
  • Footwear – Market Size, Forecasts & Brand Shares
    • Footwear Market Size & Forecasts
    • Footwear Market Size & Forecasts by Price Positioning
    • Top 10 Footwear Brands
  • Women's Footwear – Market Size, Forecasts & Brand Shares
    • Women's Footwear Market Size & Forecasts
    • Women's Footwear Market Size & Forecasts by Price Positioning
    • Women's Footwear Market Size & Forecasts by Product Segment
    • Top 10 Women's Footwear Brands
  • Men's Footwear – Market Size, Forecasts & Brand Shares
    • Men's Footwear Market Size & Forecasts
    • Men's Footwear Market Size & Forecasts by Price Positioning
    • Men's Footwear Market Size & Forecasts by Product Segment
    • Top 10 Men's Footwear Brands
  • Children's Footwear – Market Size, Forecasts & Brand Shares
    • Children's Footwear Market Size & Forecasts
    • Children's Footwear Market Size & Forecasts by Price Positioning
    • Children's Footwear Market Size & Forecasts by Product Segment
    • Top 10 Children's Footwear Brands
  • Accessories – Market Size, Forecasts & Brand Shares
    • Accessories Market Size & Forecasts
    • Accessories Market Size & Forecasts by Price Positioning
    • Accessories Market Size & Forecasts by Product Segment Values
    • Accessories Market Size & Forecasts by Product Segment Volumes
    • Top 10 Accessories Brands
  • Methodology
    • Methodology: Market Sizes
    • Methodology: Brands
    • Methodology: Channels & Price Positioning

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