Apparel Country Snapshot: Czech Republic

Apparel Country Snapshot: Czech Republic

Summary

This report offers an overview of the apparel market in Czech Republic, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.

In 2024, the Czech Republic economy experienced a modest recovery, with real GDP per capita rising by 0.9%, supported by a significant decline in inflation from 10.7% in 2023 to 2.4%. Czech Republic’s apparel market experienced growth of 6.2% to CZK 157.4bn in 2024, driven by a 4.3% rise in volumes, as inflation softened.

Key Highlights

• Softening inflation and low unemployment rates out to 2029 bode well for the Czech Republic’s economic future
• The apparel market in Czech Republic will grow by 5.5% in 2025, as inflation continues to subside and consumer finances recover
• Czech apparel shoppers are highly driven by affordability and low prices, with the value sector forecast to grow further share
• Online penetration will continue to grow out to 2029 as international players expand and brands invest in digital enhancements
• Pepco’s value proposition and extensive store network have enabled it to capture a substantial share of the market

• Gain an overview of the Czech Republic apparel market sizes and growths to 2029
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the Czech Republic apparel market
• Understand who the main competitors are in the Czech Republic apparel market with market share figures