Apparel Consumer Insights - United States of America

Apparel Consumer Insights - United States of America

Summary

This report provides detailed consumer insights into US apparel market. It centers on consumer sentiment, categories purchased, channel usage, motivations for purchasing, purchase frequency and the most popular global brands.

Though US inflation is expected to ease to 2.9% in 2024, this has not reassured consumers about the outlook for the economy in the next six months. 46.6% of US consumers believe that the economy will worsen in the first half of 2024 and 51.5% plan to cut back on retail spend. In 2023, 77.1% of shoppers bought apparel instore, while 65.7% purchased online, with the former bolstered by consumers liking to try items on before purchasing. 54.2% of US apparel shoppers buy apparel every two to six months, with males surprisingly having a higher purchase frequency than females.

Scope

Young consumers plan to spend more on apparel over the next six months as they remain focused on keeping up with trends

Loungewear and sportswear were the most purchased styles after everyday casualwear in 2023, driven by a desire for comfort

Instore shopping remains dominant in the US, especially among older shoppers who are typically less tech-savvy

US shoppers favor classic, high-quality apparel, though young consumers enjoy buying into current trends as well

Reasons to Buy

• Identify how rising inflation is influencing how and where US consumers shop
• Learn about where the demand lies within the US apparel market, to allow you to maximise customer acquisition
• Understand consumer sentiment in the US apparel market and what this means for apparel brands’ next steps