Apparel, Clothing and Accessories Sports Sponsorship Landscape - Analysing Key Brands and Spenders, Venue Rights, Deals and Case Studies

Apparel, Clothing and Accessories Sports Sponsorship Landscape - Analysing Key Brands and Spenders, Venue Rights, Deals and Case Studies

Summary

This apparel, clothing & accessories sector report provides deep insights into the sector's sponsorship market trend, most active sport, product categories, key sponsorship markets, and most attractive sports properties to clothing & accessories sector companies.

The report further takes a closer look at the sector’s biggest deals, spenders, most active brands, brand spend per location, and top brand analysis together with an illustrated chart depicting the deals expected to expire in 2023 to understand the future market trajectory and potential growth prospects.

The report on the apparel, clothing & accessories sector offers an overview of the sector's involvement with sports rights holders across the globe. The most active brands in terms of sports sponsorships. A thorough breakdown of the key sponsorship market that attracts most of the sector's spending.

The report additionally analyses the apparel, clothing & accessories sector's sponsorship market trend over the years, the sector's biggest spenders and highly valued partnerships, key clothing & accessories sector brands, brand spend per location, most enticing sports, and sports properties for apparel, clothing & accessories sector companies.

The report further incorporates a case study concerning Adidas' enduring partnership with Major League Soccer (MLS). The recent renewal of the partnership until 2030, marks an expansion of the brand’s global presence in the realm of soccer, particularly at a time when soccer in North America is riding a wave of tremendous momentum.

Key Highlights

The apparel, clothing & accessories sector sponsorship is worth an estimated $5.98 billion to sports industry rights holders, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport’s sponsorship database as of September 12, 2023.

There are 691 clothing & accessories sector brands currently engaged in sports sponsorship agreements.

61% of the sector’s deals stem from the sector’s brands headquartered in the EMEA region, highlighting the region’s strength in this business sector. Comparatively, 31% of the sector’s deals come from AMER region-headquartered brands at an annual spend of $2.68 billion, and brands from the APAC region contribute to the rest of the 8% of the sector’s deals.

Soccer is overwhelmingly the dominant market for clothing & accessories sector brands, representing nearly 50% of the sector’s spending on sports sponsorship in 2023. Soccer deals account for over 45% of the total sector’s sports partnerships.

Clothing & accessories sector brands from the EMEA region are the top spenders in the clothing & accessories sector sponsorship landscape 2023, spending nearly $3.15 billion per year, with brands such as Adidas, PUMA, LVMH Moet Hennessy Louis Vuitton, Rolex, and Tissot acting as the key drivers, outspending the investment of AMER region brands.

Scope

• For clothing & accessories sector brands, the mass appeal of sports, the widespread popularity of athletes, and the strong connection of sports with health and wellness offer a novel and potent marketing channel. This allows these brands not only to facilitate engagement with extant target demographics but also affords the opportunity to tap into entirely new audiences they haven’t reached before. Sportswear brands use kit supplier deals as a proving ground for the quality of their product and play a pivotal role in bolstering brand awareness within target markets. Furthermore, brands within the clothing & accessories sector continually integrate advanced technologies into sports gear, with the aim of enhancing athletes’ performance. Examples include moisture-wicking fabrics, compression wear, and advanced shoe cushioning. These strategic initiatives not only allow clothing & accessories sector brands to foster emotional connections with broader sports audiences but also help in cultivating brand affinity on a global scale. Engagement with this sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $5.98 billion commitment through 2519 active partnerships. Nike and adidas stand as the pioneers in the realm of sports sponsorship from the clothing & accessories sector, strategically aligning with popular sports entities to elevate customer preference and expand their global market presence.
• At present EMEA region-based firms account for most of the sector’s expenditure, spending nearly $3.15 billion annually on sponsorships in 2023. This is almost entirely driven by the European region brands such as Adidas and Puma, while brands from the AMER region, particularly North American ones, act as the second highest spenders, investing an estimated $2.67 billion a year.
• The sports federation category is the major recipient of sponsorship from clothing & accessories sector brands, accounting for 40% of the total sector spending and 28% of the total sector deals. Some of the top deals from the clothing & accessories sector include partnerships with high-profile sports entities such as the NFL, NBA, Olympic Games, FC Barcelona, Real Madrid CF, Manchester United FC, MLB, and PSG, with the sector’s biggest deal coming from American football.

Reasons to Buy

• This report brings forth a comprehensive, forward-looking analysis of the clothing & accessories sector's involvement with sports rights holders across the world to help executives build proactive and productive advancement strategies.
• Accompanying the GlobalData sponsorship database, the report examines the clothing & accessories sector's expenditure on sports sponsorship and highlights leading brands, biggest spenders, valuable sports market, brand spend per location, lucrative partners to the sports industry, sponsorship market trends, sector's most notable partnerships, and most appealing sporting properties.
• With several charts and tables, the report is intended for an audience of executives and professionals, boasting presentation quality.