The Apparel Market in the US to 2028

The Apparel Market in the US to 2028

Summary

The Apparel Market in the US to 2028 report offers comprehensive insight and analysis of the US apparel market, the major players, the key trends, and consumer attitudes.

The apparel market in the US experienced muted growth in 2023 amid high inflation, rising by just 0.7% to $564.2bn. Following a strong performance in 2022, driven by consumers' continued preference for convenience post-pandemic, the US online apparel market declined by 2.0% in 2023, with online penetration dropping by 0.8ppts to 30.5%, as shoppers enjoyed the experience of shopping instore. Shein continues to see the strongest growth of the top 10 US apparel brands in 2024, with its market share forecast to rise by 0.12ppts to 1.44%, surpassing Adidas to become the fourth biggest player.

Scope

• The US apparel market’s growth will increase slightly in 2024, as inflation eases and consumer sentiment begins to recover.
• In 2024, the online apparel market is projected to witness an uptick in demand, surpassing growth of the offline channel, as consumers appreciate the convenience of online shopping once again.
• Shein continues to see the strongest growth of the top 10 US apparel brands in 2024, with its market share forecast to rise by 0.12ppts to 1.44%,surpassing Adidas to become the fourth biggest player.

Reasons to Buy

• Understand where the demand lies within the US Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the US Apparel market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the US Apparel market, and how you can adapt these to fit your own business.