Americas Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies

Americas Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies

Summary

The Non-alcoholic beverage(Americas) report provides an overview of the sector's involvement with the rights holders in sports industry. Most active brands in relation to total spending on sporting properties. A Detailed overview of geographical regions of Americas accounting for most of the NAB sector expenditure. The report further analyzes market trend for NAB sponsorship in Americas region, sector biggest spenders, secondary sector breakdown, key brands, sports attracting majority of sponsorship and most attractive league for NAB sector brands.

This Non-alcoholic beverage(Americas) report highlight NAB sector sponsorship landscape, the sector’s biggest deals, spenders, top professional leagues attracting most of spendings from NAB sector brands and most active brands in the region. Furthermore, this report illustrates key markets within Americas region for NAB brands, evaluation of the deals expected to expire in 2023, secondary sectors standing, major sport analysis and study of key sponsorship brands.

Key Highlights

• Non-alcoholic beverage(Americas) sector sponsorship worth an estimate of $847 million to sports industry rights holders in 2022, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport’s sponsorship database on 22-July-2022.
• There are 122 NAB brands currently engaging in sport sponsorship agreements.
• North American region represents the most enticing sport market to NAB brands, with North American rights holders in this market collecting $791.3 million in 2022 from this industry, comfortably surpassing all other sporting markets like South America, Central America and Caribbean , Overall US sport location products receive $841.7 million from the non-alcoholic beverages industry in 2022.
• Soccer stands as the most engaged sport sector, with $197 million of the non-alcoholic drinks sector’s spend driven towards this sport market, with over 151 deals.
• Soft drinks are the largest secondary industry within the non-alcoholic drinks sector with 223 deals, largely driven by soft drinks giant Coca Cola, while the sport drinks category closely follows with 105 deals.

• Non-alcoholic beverages sponsorship remains a well represented industry in the sport sponsorship market, with brands often leveraging their position as a rights holder’s health drink or hydration partner as a contributor to the perceived success of that rights holder for instance, if Gatorade is good enough for Major League Baseball, it must be good enough for you. With increased awareness of health post pandemic, consumers are aiming to opt for healthier and the non-alcoholic beverages, Soft drink segment remains the topmost active and lucrative sector for sports industry with 46% of sports sponsorship market and spending around $62.20 million in 2022.
• A notable feature in the report is that 93% of NBA sector partnerships in the Americas region are held by American brands, this is almost entirely driven by Coca Cola, accounting for the majority of sector spend and activity emphasizing the size and opportunity this geographical market offers especially top 5 leagues. Also, North America sees highest activity of sponsorship with 401 non-alcoholic beverage deals in North America, South America follows with 72, Central America only 6 and the Caribbean region with three deals.
• Sports federations within the sport industry are the main recipient of NAB sponsorship in 2022 for Americas region with respect to valuation of deals, holding 45% deal value of total NAB sector sponsorship in Americas region. Although teams' products have a significantly higher deal volume, this category’s total value slightly lesser than the value of the federation category, despite deal volume nearly 55% of total deals of the sector.

• This Non-alcoholic beverage(Americas) sector report offers a thorough, forward-looking analysis of the NAB sector sponsorship landscape, with major geographical markets within Americas region for the NAB sector brands highlighted in a concise format to help executives build proactive and productive growth strategies.
• Accompanying GlobalData’s sponsorship database, the report examines the NAB sector expenditure on sports sponsorship in Americas region, most valuable sport, league and sub region in terms of brand spend, lucrative partners to sports industry, market insights on trend with respect to deal volume and valuation from 2019-2022, in addition to featuring sector's most notable partnerships.
• With several charts and tables, the report is intended for an executive-level audience, boasting presentation quality.