Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Summary
This report provides an overview of Americans Food & Grocery Shopper Profile e, attitudes, usage, top 10 retailers, and market forecasts in Brazil
This report provides an overview Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- Americanas’ strong mass market positioning and innovative discount offers attracts a large customer base, predominantly female
- Americanas experienced inorganic growth with O2O initiatives
- Americanas is expanding in international markets by leveraging its digital propositions to strengthen its market position
- Gain a comprehensive view of the food & grocery shopper profile for Americanas in Brazil
- Understand the shopper base by age group, gender, income, demographic and household size for the retailer
- Gain insights into the overall market size and retailer performance in the country
- Executive Summary
- Retailer’s Shopper profile
- Food & Grocery shopper profile
- Where Brazil consumers purchase food & grocery
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Food & Grocery market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Research Assistance
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