American Airlines Group Inc - Digital Transformation Strategies

American Airlines Group Inc - Digital Transformation Strategies

Summary

American Airlines Group Inc (AAG) is a provider of passenger airline services. It provides scheduled air transportation for passengers and cargo. The company operates hubs in Chicago, Charlotte, Dallas/Fort Worth, Miami, Los Angeles, New York, Philadelphia, Phoenix, and Washington, DC in the US. It also collaborates with third-party regional carriers to provide regional jet and turboprop services. AAG also offers nonstop flights to transcontinental locations across Central and South America, Asia, Oceania, and Europe. It provides freight and mail services globally.

HackWars is an annual two-day hackathon event conducted by American Airlines. The hackathon encourages the company’s software development team, designers, and IT experts to pool together for forming, storming, and norming new apps leveraging emerging technologies such as AI, AR/VR, IoT, drones, etc. The challenge mainly focuses on improving the customer travel experience, enhancing operational efficiencies, increasing employee performance such as gate agents, baggage handling, etc., and elevating the company’s brand image through innovations.

MassChallenge is a $1 million global startup competition and accelerator designed to provide support and resources to potential new businesses and startups to accelerate their growth. The competition is open for all industries and early-stage startups. Every year MassChallenge selects the top 10 to 20 companies from the competition and splits $1 million cash among them. MassChallenge has introduced nine accelerators across seven locations to support startups globally.

This report provides insight into American Airlines' digital activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

Scope

• Whether through digital booking, touchless check-in, in-flight wi-fi, or scanner apps that deliver enhanced passenger experience throughout the journey, American Airlines is leveraging digital technologies, all of which support the modernization of its operations including human resource and cargo. For instance, American Airlines deployed cloud-based IT and data technology to create detailed employee profiles and ensure they have all the right tools to perform their roles efficiently.
• American Airlines is leveraging data analytics to drive efficiencies. The company's TechOps team has restructured its data governance policies for managing real-time data and distributing it to different departments.
• American Airlines' adoption of the DevOps approach and processes has become an integral part of its transformation journey for delivering value faster using agile working methods. To get started with the DevOps culture, the team created a set of tangible goals, standardized a toolchain, enlisted external coaches and mentors, experimented and automated, and conducted practical training.
• American Airlines is making technological advances to simplify customer experience and focus on customer and employee safety. To this end, the company installed 2,100 touchless kiosks in 230 airports in six weeks, increased product releases in AA.com from two per month to 40 in three weeks, increased boarding pass scan by 145%, and increased pre-paid baggage functionality by 57%.

• Gain insights into American Airlines' tech operations.
• Gain insights into its digital strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships, and acquisition strategies.