Amazon, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Summary
Amazon’s vast product assortment, competitive price structure and range of fulfilment options have helped it become the largest online retailer in the US According to GlobalData’s Q 3 2021 Consumer Survey, the retailer’s shopper base is skewed towards shoppers aged between 25-54 who account for a 66.8% share.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- Amazon attracts a diverse range of customers due to its vast assortment of products and fulfilment options
- The pandemic-induced shift to online boosted Amazon’s fortunes
- The retailer should leverage its existing capabilities to boost its position in the apparel market through initiatives like Amazon Style
- Gain a comprehensive knowledge on Amazon's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in the US
- Executive Summary
- Amazon Retail Shopper Profile
- US clothing & footwear shopper profile
- Where US consumers purchase clothing & footwear
- Retailers used for other categories
- Amazon Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- Amazon’s market share
- Top 10 retailers’ market share
- Amazon’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Research Assistance
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