Amazon (Cloudtail and Appario), India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Amazon’s India retail sales have grown significantly from INR148,920 million in 2020 to INR184,139 million in 2021, rising 23.6%.
The retailer has been partnering with shops, distributors, and manufacturers to sell via Amazon and the retailer drives a huge revenue through its affiliate programs.
Amazon has a large young shopper base as the most popular retailer that consumers buy health & beauty products from in India, with 63.4% of its shoppers being millennials.
Scope
- Amazon attracts millennials who demand high quality health & beauty products at attractive prices
- Amazon registered strong growth in 2021 as it targeted the health & beauty market strategically
- Amazon has been continuously expanding its presence and taking various measures to retain its position in the Indian online retail market
- Gain a comprehensive knowledge on Amazon (Cloudtail+Appario) business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in India
- Executive Summary
- Retailer’s Shopper profile
- Health and beauty shopper profile
- Where India consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & beauty market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
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