Alcoholic Beverages Americas Sector Landscape 2024

Alcoholic Beverages Americas Sector Landscape 2024

Summary

A complete overview of the alcoholic beverages sector sector worldwide. The report includes market insight and sector and brand analysis.

American football leads in sponsorship revenue from the alcoholic beverages sector in the Americas- The most significant agreement in this sector is the partnership between the National Football League (NFL) and Anheuser-Busch, which stands as the preeminent alcoholic beverages deal in the Americas. Basketball holds the second position in terms of annual deal value, boasting a sponsorship portfolio estimated at $313.73 million. In 2024, team deals constituted 52% of sponsorship revenue for from alcoholic beverages sector in the Americas, with federation deals coming in second at 38%.

The NFL's collaboration with Anheuser-Busch represents the largest deal in terms of annual value within the alcoholic beverages sector in the Americas. - The NFL's contract with Anheuser-Busch, showcasing Bud Light significantly surpasses other agreements in the region, with an estimated annual value of $250 million more than the Michelob Ultra brand's deal with the NBA. Michelob is another brand from the Anheuser-Busch stable. Among the top ten deals with the highest annual value in the alcoholic beverages sector of the Americas, the NFL secures second position with its fourth-ranked partnership with Diageo. The one-year renewal of the partnership between MetLife Stadium and Anheuser-Busch is the tenth largest in terms of annual value. Anheuser-Busch has maintained a partnership with the stadium since 2015.

Anheuser-Busch Companies, an American brewing company, is the most active and highest-spending entity in the alcoholic beverages sector across the Americas. - Molson Coors Beverage Company, the second most active brand in the sector, also ranks as the second highest spender in the region. This Canadian-American multinational drink and brewing company's most substantial deal is with the Dallas Cowboys Diageo North America is the third most active alcoholic beverages brand in the Americas, currently engaged in 68 partnerships across the region. While Constellation Brands is the fourth most active brand in the Americas, it ranks as the third largest spender annually.

Key Highlights

• A detailed overview of the alcoholic beverages sector worldwide. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

• The report looks to offer a detailed insight into the alcoholic beverages sector across the globe. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

• For those wanting an in-depth analysis of how the alcoholic beverages sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.