Acqua and Sapone, Italy (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
The majority of Acqua & Sapone's customers are women, accounting for a 56.7% share. However, led by the retailer’s wide assortment of products for men's grooming, it also draws in male consumers. In 2021, the retailer accounted for 1.1% of Italy’s health & beauty sales, with annual sales of €288.0 million. It also opened 40 new stores in 2021. Acqua & Sapone is undertaking various initiatives to expand its operations, since it currently only operates in Italy, through a wide network of stores across the country.
Scope
- Acqua & Sapone’s diverse product range of everyday essentials makes it highly popular among middle-income customers
- The retailer should focus on strengthening its online platform to retain share of the Italy health & beauty market
- While Acqua & Sapone’s wide presence has benefitted the retailer, its digital offerings must improve for future sales growth
- Gain a comprehensive knowledge on Acqua & Sapone's business and develop a competitive advantage
- Investigate current trends in the health & beauty market to identify the best opportunities to exploit
- Analysis of key players in the health & beauty segment in Italy
- Executive Summary
- Retailer’s Shopper profile
- Health and beauty shopper profile
- Where Italian consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & Beauty market
- Retailer’s market share
- Top 10 retailers’ market share
- Market positioning map
- Contacts
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