ASOS, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- ASOS’ convenience and product offer is particularly appealing to Millennial consumers in the UK
- ASOS’ front-of-mind appeal and wide product range helped it capitalize on UK apparel spend shifting online
- ASOS’ diverse range of own brands allows it to target a wide range of consumers
- Gain a comprehensive knowledge on ASOS's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in the UK
- Executive Summary
- ASOS Retail Shopper Profile
- UK clothing & footwear shopper profile
- Where UK consumers purchase clothing & footwear products
- Retailers used for other categories
- ASOS Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- ASOS' market share
- Top 10 retailers’ market share
- ASOS' share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Research Assistance
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