5G Enterprise and Consumer Commercial Use Cases Update and Telco Go-To-Market Strategies

5G Enterprise and Consumer Commercial Use Cases Update and Telco Go-To-Market Strategies

Summary

5G Enterprise and Consumer Commercial Use Cases Update and Telco Go-To-Market Strategies,” a Global Outlook Report by GlobalData, provides a status update on commercially-deployed or in trial 5G use cases globally, focusing on operator services for consumer and enterprise adoption of 5G ultra-reliable low latency communications (URLLC), enhanced mobile broadband (eMBB), fixed wireless access (FWA), private wireless networks, and 5G massive machine type communications (MMTC). It also outlines the go-to-market strategies that telcos have adopted for these commercial and in-trial 5G offers in terms of positioning and use case examples.

This global outlook report provides an examination of 5G services and telco use cases for both consumers and enterprises, to help telecom operators harness the technology and leverage monetization levers to capture new revenue streams.

The report's objective is to help inform global industry executives' decision-making process on 5G use cases and commercial go-to-market strategies.

The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' commercialized 5G propositions in order to effectively craft their 5G go-to-market and monetization strategies. The report is separated into two main parts focusing respectively on enterprise 5G and consumer 5G.

The report is structured as follows -

• Executive Summary. Section 1: Introduction - Enterprise 5G Capabilities and Use Cases; a snapshot of the different kinds of primary use cases enabled by 5G, a status update with examples of use cases that have been commercially launched or are in trial, and for each of the three subsets above (URLLC, eMBB/FWA/private networks, and MMTC), a description of key characteristics, deployment drivers, and service provider activity.
• Section 2: Telco Enterprise Commercial use Cases, highlighting deployments that align with the kinds of primary use cases described above.
• Section 3: Telco Consumer 5G Commercial Use Cases a description of key characteristics, deployment drivers and service provider activity in the Consumer market as well as examples of commercial use cases.
• Section 4: Key Findings and Recommendations; we conclude the report with a set of key findings and recommendations for telecom operators to consider in their 5G strategies when selling to consumers and enterprises.

• Network operators are beginning to launch standardized 5G B2B services, also focusing on opportunities with private 5G. There is an opportunity to provide effective solutions delivering coverage and bandwidth guarantees for enterprises where WiFi or standard 5G access is not good enough.
• Use cases in the enterprise that leverage 5G URLLC and MMTC are still nasacent but trials have started to become more common in 2022. Telcos can demonstrate the potential for leveraging 5G by highlighting successful edge computing deployments using private 5G, LTE, or WiFi, as well as existing large scale deployments of low power connectivity using 5G-compatible LTE-M and NB-IoT.
• As private networks have accounted for most enterprise 5G adoption so far, telcos should meet demand with solutions that take advantage of their strengths in network implementation as well as complementary capabilities in IoT and managed services.
• The dearth of strong, varied, and easy-to-deploy 5G use cases in the consumer market drove operator activity in the area of FWA as a simple, often prepaid, connectivity option for homes and second or holiday homes, particularly during COVID-19 lockdown. In some markets, FWA is also being deployed as a failover solution for home fixed-broadband.

• This report provides a status update of commercially deployed 5G solutions (or solutions in trial) aimed at consumers and businesses, focusing on ultra low latency, massive IoT, enhanced mobile broadband, FWA, and private network solutions.
• The report also offers an overview of several different consumer and enterprise use cases supported by each of the types of solutions noted above, highlighting deployment goals and solutions.
• The report's objective is to help inform global industry executives' decision-making process on telco strategies, 5G use case deployments and 5G different go-to-market strategies.
• The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' commercialized 5G propositions in order to effectively craft their own 5G go-to-market and monetization strategies.