Virtual Reality (VR) Market Analysis And Forecast To 2032: By Technology (Semi & Fully Immersive, Non-immersive), By Device (Head-mounted Display (HMD), Gesture-tracking Device (GTD), Projectors & Display Wall (PDW)), By Component (Hardware, Software), By Application (Aerospace & Defense, Consumer, Commercial, Enterprise, Healthcare, Others), And By Region
The global Virtual Reality (VR) Market was valued at 28.4 billion in 2022 and it is anticipated to grow up to USD 114.3 billion by 2032, at a CAGR of 14.9% during the forecast period.
Virtual Reality (VR) is a digitally produced experience that simulates a three-dimensional environment in the real world. The technology provides viewers with an immersive experience using VR gadgets such as gloves, headsets or glasses, and bodysuits. Virtual Reality has revolutionized the gaming and entertainment sectors by allowing users to immerse themselves in a highly simulated environment.
Global Virtual Reality (VR) Market Scope and Report Structure
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Market Trends and Drivers
The growing use of this technology in instructional training, such as for teaching engineers, mechanics, pilots, field workers, defense warriors, and technicians in the manufacturing and oil and gas sectors, is propelling the market growth. Apart from educational and training purposes, virtual reality is widely adopted for various other applications. For instance, the technology allows engineers to experiment with a vehicle's design and construction at the concept stage before beginning on costly prototypes in the automobile industry. With VR exposure therapy, the technology is also used for treating people with mental health issues. Furthermore, tourism companies use VR technology to enable potential clients or customers to take a virtual tour of monuments, iconic destinations, restaurants, and hotels.
Market Restraints and Challenges
The primary purpose of VR-enabled equipment is to generate visuals from a moving or stationary source. Latency is defined as any time difference between the actual or perceived reaction time and the required response time. Latency in VR applications can be caused by a number of issues, including a discrepancy in data processing speeds between the microprocessor and the input or output devices. The technology necessitates the use of high-performance hardware and computational power. The bulk of modern desktop accessories, on the other hand, are incompatible with programs.
Global Virtual Reality (VR) Market Segmental Overview
The report analyses the global Virtual Reality (VR) Market based on component, technology, devices, application, and Region.
Global Virtual Reality (VR) Market by Component
Based on the component, the Virtual Reality (VR) market is divided into hardware, and software. Of these, the hardware segment accounted for the largest revenue share of over xx% in 2022 and is anticipated to dominate the market over the forecast period. The rapid use of smartphones, tablets, and other technologically advanced electronic gadgets is contributing to the segment growth. The hardware segment includes input devices, output devices, and consoles. The rapid adoption of VR headsets in commercial applications, theme and amusement parks, and other places is anticipated to offer growth opportunities to Original Equipment Manufacturers (OEMs). Furthermore, developments in lightweight wearable technologies are expected to accelerate the demand for VR head-mounted displays.
The software segment is expected to register the highest CAGR of xx% over the forecast period. This can be attributed to the ability of the software to generate proper feedback, analyze incoming data, and manage input/output devices. VR technology is widely deployed in product prototyping and training due to its immersive three-dimensional technology. The software segment can be further divided into training, simulation, virtual tools, applications, game development, gamification, learning experience platforms, and segment reality. Increasing investments from key players in the market for introducing advanced VR software solutions and hardware devices are positively impacting the market growth. For instance, in May 2021, Axon Enterprise, Inc. introduced wireless stimulators based on virtual reality to offer hands-on training-focused solutions.
Global Virtual Reality (VR) Market by Technology
By technology, the industry is bifurcated into Semi & Fully Immersive,, and Non-immersive. The semi and fully immersive segment accounted for the largest revenue share of over xx% in 2022. It is also estimated to register the highest CAGR over the forecast period. The segment growth can be attributed to the continuous surge in demand for VR HMDs. Semi and fully immersive technology replicate the architecture of real-world surroundings in a digital platform. It requires the use of complex simulators, high-resolution displays, and high-processing PCs. A VR technology allows students to practice cognitive and motor activities that they would not be able to do in an educational or therapeutic setting. Industry verticals such as construction, aviation, entertainment, and automotive have all embraced semi and fully immersive technology. For instance, in March 2021, the U.S. Air Force revealed that students who aspire to fly the Air Force's cutting-edge stealth platforms benefit the most from experimental VR fighter pilot training.
The non-immersive technology provides viewers with a computer-generated or digital environment rather than an immersive virtual world experience. This technology is thought to be more efficient in terms of network administration and is more widely available. Due to its limited 2D interaction, the technology is confined to few uses, such as gaming, designing, and medical assistance. Computer and video game consoles, input devices such as controllers, a mouse, a keyboard, and displays are required for non-immersive systems to function properly.
Global Virtual Reality (VR) Market by Device
Based on devices, the industry is categorized into Head-mounted Display (HMD), Gesture-tracking Device (GTD), and Projectors & Display Wall (PDW). The head-mounted display (HMD) device segment accounted for the largest revenue share of over xx% in 2022 and is expected to dominate the market from 2023 to 2032. The growing importance of VR headsets in commercial and consumer applications is propelling their demand in the market. The segment growth is fueled by the diversity and flexibility of HMDs, such as hybrid, tethered, and self-contained HMDs. These devices are used to provide training in various industries, including military, aerospace, engineering, research, and medicine, and illustrate a wide range of use cases using interactive virtual pictures. In order to provide customers with a greater immersive experience, companies are constantly involved in technological developments in this field. For instance, in March 2019, Oculus, a Facebook Technologies, LLC company, released its technologically advanced Rift S VR headset, which features inside-out tracking and a higher-resolution screen than its predecessor.
The gesture-tracking device (GTD) segment is projected to register the fastest CAGR of xx% over the forecast period. This growth can be attributed to a significant transition in demand from standard gesture tracking to visual gesture tracking as visual gesture recognition is a novel and rapidly increasing technology that allows for more immersive and natural human-computer interaction. Different types of GTD VR hardware include sensors, processors, VR projectors, large-screen displays, and multiple projection systems. Moreover, several firms are attempting to improve the quality of processors and sensors used in VR systems to provide a more immersive experience to viewers.
Global Virtual Reality (VR) Market by Application
Based on application, the Virtual Reality (VR) market is divided into Aerospace & Defense, Consumer, Commercial, Enterprise, Healthcare, and Others. The commercial segment accounted for the largest revenue share of over xx% in 2022 and is anticipated to dominate the market over the forecast period. The increasing use of VR headsets in the commercial sector, including real estate, vehicle showrooms, and retail stores, provides new growth potential to VR companies. The rising adoption of smartphones has resulted in the widespread use of VR technologies in the commercial sector. Many businesses are using VR to introduce new items to the general public. For instance, in April 2020, AUDI AG, a premium automaker, unveiled its Audi e-Tron Sportback using a digital platform in a social VR event.
The healthcare segment is expected to register the highest CAGR of xx% over the forecast period, which can be attributed to the broad spectrum of prospects for VR in the healthcare sector, including disease awareness, medical marketing, and medical learning & training. Companies such as ImmersiveTouch, Inc. and Osso VR, Inc. provide VR solutions to train medical students and surgeons. Moreover, virtual surgeries, emergency training, and VR anatomy applications are in high demand to enable medical professionals to learn more precisely. The consumer segment is expected to witness significant growth over the forecast period owing to the increasing demand for VR technology in the gaming and entertainment industries. The need for better communication and collaboration and enhanced organizational training tools across various companies is positively impacting the growth of the enterprise segment.
Geographical Analysis of Global Virtual Reality (VR) Market
Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific accounted for the largest revenue share of over xx% in 2022, which can be attributed to the growing improvements in VR technology. The VR market witnessed significant growth in China as the country is a major distributor of HMDs and other hardware related to VR. Technological advancements are also aiding in the market's expansion in Southeast Asian countries. In 2019, Japan introduced commercial 5G services, prompting telecom companies to use strategic ingenuity to offer Augmented Reality (AR)/virtual reality viewing platforms that take advantage of 5G connectivity. Promising initiatives by the government and other related bodies, such as funds and investments to help VR enterprises, are also encouraging the implementation of VR technology in the region.
The market growth in North America can be attributed to the growing market revenue in the U.S. The U.S. has a wide presence of technologically friendly firms, such as Apple, Inc.; Microsoft; Magic Leap; and Google LLC; and carries out extensive research activities in the field of VR. Moreover, the U.S. government is promoting market expansion by offering virtual public health veterinary training courses. The market in South America is expected to grow steadily owing to the increased internet adoption and advancements in immersive technology.
Major Players in the Global Virtual Reality (VR) Market
Market players are focusing on strategic collaborations to enhance their product offerings. Some prominent participants in the global Virtual Reality (VR) market include Meta, Microsoft, Sensics, Leap Motion, Sixense Enterprises, Eon Reality, Oculus, Alphabet, Unity Technologies Inc., Lenovo Group Ltd. among others.
COVID-19 Impact:
During the COVID-19 outbreak, several industries were shut down temporarily and lockdowns were imposed to arrest the spread of the virus, in turn impacting business operations across regions. However, the increasing need for businesses to continue their activities online resulted in an increased demand for VR. Companies have shifted to virtual platforms to continue their ongoing business activities, such as attending meetings and formulating policies and strategies. Additionally, VR technology is evolving as a promising tool for virtual events. Event planners provide visitors with engaging and diverse experiences by hosting the event on a virtual platform and presenting it as a virtual reality experience. As a result, the growing popularity of virtual events is encouraging market growth.
Recent Developments:
In January 2022, Microsoft Corp. announced to acquire Activision Blizzard Inc., a game developer and interactive entertainment content publisher located in the US, with a transaction valued at USD 68.7 billion.
In September 2021, HW Holdco, LLC, a US-based housing market solution provider announced to acquire Alpha Vision
In May 2021, Axon Enterprise, Inc. introduced wireless stimulators based on virtual reality to offer hands-on training-focused solutions.
In February 2021, Zillow, an online real-estate marketplace company, introduced the Zillow 3D Home tour, an interactive media for real estate shoppers, to check out houses through VR technology remotely. The company deploys AI, which supports breaking down the obstacles between listing media, such as virtual tours and photos, and listing data, such as room dimensions and square footage.
In May 2020, Apple Inc. acquired NextVR Inc. to expand its VR capabilities for sports and entertainment.
Frequently Asked Questions
Q1. How big is the Virtual Reality (VR) market?
Ans. The global Virtual Reality (VR) Market was valued at 28.4 billion in 2022 and it is anticipated to grow up to USD 114.3 billion by 2032, at a CAGR of 14.9% during the forecast period.
Q2. What is the Virtual Reality (VR) Market growth rate?
Ans. The growth rate of the Virtual Reality (VR) Market is 14.9%
Q3. Which region holds a major market share for the market?
Ans. Asia-Pacific holds a major market share of the Virtual Reality (VR) Market in 2022.
Q4. Which segment accounted for the largest Virtual Reality (VR) Market share?
Ans. By application, the commercial segment accounted for the largest Virtual Reality (VR) Market share.
Q5. Who are the key players in the Virtual Reality (VR) market?
Ans. The global Virtual Reality (VR) Market report includes players such as Meta, Microsoft, Sensics, Leap Motion, Sixense Enterprises, Eon Reality, Oculus, Alphabet, Unity Technologies Inc., Lenovo Group Ltd.. among others.
Q6. What are the factors driving the Virtual Reality (VR) Market growth?
Ans. The increasing adoption of VR technology across verticals including, gaming & entertainment, healthcare, automotive, architecture, and education is fueling the growth of the market.
Q7. What are the key growth strategies of Virtual Reality (VR) Market players?
Ans. The key growth strategies of Virtual Reality (VR) Market players are product launch and product approval.
Q8. Which region will provide more business opportunities for the Virtual Reality (VR) Market during the forecast period?
Ans. The Asia-Pacific region will provide more business opportunities for the Virtual Reality (VR) Market during the forecast period.
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