Teeth Whitening Market Analysis and Forecast to 2031: By Product (Whitening Toothpaste, Whitening Gels & Strips, Light Teeth Whitening Device, Other), Distribution Channel (Online, Offline), and Region

Teeth Whitening Market Analysis and Forecast to 2031: By Product (Whitening Toothpaste, Whitening Gels & Strips, Light Teeth Whitening Device, Other), Distribution Channel (Online, Offline), and Region

The global teeth whitening market was valued at USD 6645 million in 2021 and it is anticipated to grow further till USD 10126 million by 2031, at a CAGR of 4.3% during the forecast period.

The popular cosmetic dental technique of teeth whitening is a successful method for removing surface stains from teeth. Both essential and non-essential whitening are included. While non-vital whitening is done on teeth without living nerves, vital whitening is done on teeth that have live nerves. Too much coffee, fizzy drinks, and sugary foods and drinks cause teeth to become stained. These stains can be removed using teeth-whitening products like whitening toothpaste, whitening gel & strips, whitening light devices, and whitening pens.
Market Drivers and Trends
People all over the world are now more aware of the importance of dental and oral health due to an increased focus on personal hygiene and physical attractiveness. The perception of white teeth as an attractive physical appearance attribute is anticipated to increase consumer focus on appearances and drive sales of teeth whitening solutions. To broaden their range of use and boost their capacity for generating cash, tooth whitening strip manufacturers have introduced sensitive teeth strips. Shipments of teeth whitening strips are anticipated to increase in the next years as a result of rising cosmetic dentistry demand and the expansion of over-the-counter bleaching options.
Market Restraints and Challenges
When the COVID-19 epidemic first started, dental services were one of the worst hit. Dental offices all throughout the world were shut down. Several dental surgeons had to deal with unexpected difficulties due to a lack of patient visits and decreased profits. Telemedicine, however, turned out to be helpful for patients as well as dentists. In the United States, private dental insurance is said to be used by 70% of all dental patients. There is a significant chance that demand for dental care could stagnate due to economic factors given the high unemployment rates anticipated in the upcoming months.

Global Teeth Whitening Market Segmental Overview
The report analyses the global teeth whitening market based on the product, distribution channel, and region.

Global Teeth Whitening Market by Product

Based on the product, it is segmented into whitening toothpaste, whitening gels & strips, light teeth whitening device, and others. The whitening toothpaste segment is anticipated to dominate the market during the forecast period. Due to their low cost and the presence of major manufacturers like P&G and Colgate Palmolive in the market, whitening toothpaste accounted for the biggest market share. Additionally, active charcoal toothpaste has been developed, which is highly absorbent and efficient in eliminating dental stains. However, since whitening toothpaste only includes a small amount of hydrogen peroxide, teeth only become two times as white as before.

Global Teeth Whitening Market by Distribution Channel

Based on the distribution channel, it is segmented into online, and offline. The offline segment is anticipated to dominate the market during the forecast period. Because they are primarily distributed through offline channels like retail stores, goods like whitening toothpaste and strips have a large market share. However, sales made through the web network are expanding incredibly quickly—six times faster. The availability of whitening goods through internet channels has increased, according to companies like Colgate and P&G. Colgate's eCommerce sales grew by 26% globally in 2019 and grew significantly in North America. Online retailers also provide a selection of goods at reasonable costs. Their popularity is growing as a result. Colgate built its own Online Acceleration centre in the UK in 2019 to further boost its online channel. that creates digital material for the business.
Geographical Analysis of the Global Teeth Whitening Market

Region-wise, it is studied across the North America, Europe, Asia Pacific, and the Rest of the World. North America region is anticipated to dominate the market during the forecast period. Because of the development of technology and the rise in the number of people choosing to undergo teeth-whitening procedures. The area has a high level of oral health awareness, and the number of persons choosing aesthetic operations has increased. The forecast period is expected to see the greatest growth in Asia Pacific and the highest CAGR. This is mostly because growing nations like China and India are producing an increasing amount of disposable cash. Due to the large population density in this area, many people are motivated to aesthetically improve oral health. Additionally, the increased incidence of dental diseases like periodontitis, which contributes to teeth discoloration, is pushing consumers to choose teeth whitening operations and expanding the market for the sector.
Major Players in the Global Teeth Whitening Market
The report analyses the various key players such as Brodie & Stone, Church & Dwight Co. Inc., Colgate-Palmolive Company, Dr. Fresh LLC, GlaxoSmithKline PLC, GLO Science, Henkel AG & Co. KGaA, Johnson & Johnson, Unilever, Proctor & Gamble, GoSmile LLC, Ultradent Products Inc., and REMBRANDT among others.
COVID-19 Impact
The greater emphasis on personal hygiene and at-home dental aesthetics that has been brought about by the COVID-19 pandemic is in the limelight. The greatest risk of acquiring and spreading COVID-19 is among dental surgeons, paramedics, nurses, and other healthcare workers. Dental offices have been closing around the world for the past few months. The epidemic has altered how people obtain healthcare globally, and dental care is no different. People are increasingly in need of at-home teeth whitening treatments as social isolation persists throughout the world and prevents them from visiting their neighborhood dentist for routine or aesthetic dental procedures. A large variety of goods, including toothpaste, films, and gels, are readily available over-the-counter and online, increasing their uptake and having a favourable effect on the market's expansion during the pandemic. Additionally, according to a study that was published in the British Dental Journal 2020, maintaining excellent dental hygiene is seen to be the most effective strategy to protect patients from airway infections, particularly COVID-19 patients. Since most of the comorbidities linked to an elevated risk of difficulties in COVID-19 are also linked to oral biofilms and periodontal disease, the study recommended more research into the relationship between oral microbiomes and COVID-19 complications. As a result of the aforementioned considerations, it is anticipated that the pandemic will have a substantial influence on the market under study.
Recent Developments

January 2022, Oral-B unveiled its latest digital health innovations at the 2022 Consumer Electronics Show (CES), including its CES Innovation Award Honoree Oral-B iO10 with iOSense, which serves as the ultimate oral health coach.
April 2021, GSK Consumer Healthcare launched its global toothpaste brand Parodontax in India to strengthen its oral care portfolio.
April 2020, Oralgen NuPearl launched its new Oralgen Probiotic Oral Care Whitening Toothpaste, clinically proven to balance healthy bacteria in the mouth and to smile bright with a gentler, fluoride-free formula.
February 2020, Wellness, launched its new all-natural whitening toothpaste, which is glycerin and fluoride free and comprises calcium carbonate, peppermint, stevia leaf, and green tea leaf extract.

Frequently Asked Questions
Q1. How big is the Teeth Whitening market?

Ans. The global Teeth Whitening market size was USD 6645 million in 2021 and is anticipated to reach USD 10126 million in 2031, growing at a rate of 4.3% from 2022 to 2031.

Q2. What is the Teeth Whitening market growth rate?

Ans. The growth rate of the Teeth Whitening market is 4.3%.

Q3. Which region holds a major market share for the Teeth Whitening market?

Ans. North America holds a major market share of the Teeth Whitening market in 2021.

Q4. Which segment accounted for the largest Teeth Whitening market share?

Ans. By distribution channel, the offline segment accounted for the largest Teeth Whitening market share.

Q5. Who are the key players in the Teeth Whitening market?

Ans. The global Teeth Whitening market report includes players such as Brodie & Stone, Church & Dwight Co. Inc., Colgate-Palmolive Company, Dr. Fresh LLC, GlaxoSmithKline PLC, GLO Science, Henkel AG & Co. KGaA, Johnson & Johnson, Unilever, Proctor & Gamble, GoSmile LLC, Ultradent Products Inc., and REMBRANDT among others.

Q6. What are the factors driving the Teeth Whitening market growth?

Ans. The major factors driving the growth of the market are the growing healthcare market in emerging countries.

Q7. What are the key growth strategies of Teeth Whitening market players?

Ans. The key growth strategies of Teeth Whitening market players are product launch and product approval.

Q8. Which region will provide more business opportunities for the Teeth Whitening market during the forecast period?

Ans. The Asia-Pacific region will provide more business opportunities for the Teeth Whitening market during the forecast period.

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