Sustainable Home Decor Market Analysis and Forecast to 2031: By Product Type (Floor Covering, Furniture, Home Textile), Income Group (Lower Middle Income, Upper Middle Income, Higher Income), Distribution Channel (Supermarkets and Hypermarkets, Specialty

Sustainable Home Decor Market Analysis and Forecast to 2031: By Product Type (Floor Covering, Furniture, Home Textile), Income Group (Lower Middle Income, Upper Middle Income, Higher Income), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, Others), and Region

The global sustainable home decor market was valued at US$ 331.0 billion in 2021 and it is anticipated to grow up to US$ 556.3 billion by 2031, at a CAGR of 5.3% during the forecast period.


For many, sustainable home decor means working with local artisans from their local community to create handmade products. For others, sustainable home decor means weaving sustainable and local materials into their designs. With more consumers looking to source ethically made and sustainable home decor products, designers try to provide quality products that shoppers can connect with on many levels. They are beautiful and created with minimal impact on the earth and society. Sustainable decorating is decorating a home in a way that benefits rather than harms the environment. Also, recycled materials are present in many sustainable home decor products.

Market Drivers and Trends

Increasing levels of urbanization have resulted in an increasing number of new households being set up. Nowadays, more than half of the global population lives in urban areas. Going forward, these levels are expected to increase further, positively impacting the demand for home decor products. Moreover, home decor products are income elastic, with global disposable incomes increasing continuously over the next few years, particularly in economies such as Asia, Africa, the Middle East, and Eastern Europe. In addition, the recovery of the global real estate sector is also expected to drive homeownership rates creating a positive impact on this market. Another major factor driving this market is the strong performance of the online retail sector. Online retail has made home decor products easily available, affordable, and convenient to buy. Thus, factors such as increasing levels of urbanization, rising consumer disposable income, and strong performance of the online retail sector are boosting the growth of sustainable home decor market.

Market Restraints and Challenges

The growth of digital channels facilitating the sale and purchase of consumer goods has fuelled a surge in the trade of counterfeit products. It’s a fact that a counterfeit product equals a low-quality. The packaging and the product might look identical to the authentic brand, but it is made up of substandard material, which might harm the consumer. Inevitably, these consequences severely negatively impact a brand’s reputation and consumer trust. Since many consumers are unaware that the product they purchased is counterfeit, the customer will blame the authentic brand when the item fails to work correctly or doesn’t meet their expectations. This results in the loss of consumer trust in the brand and also likely that they won’t purchase from the same retailer in the future. Further, there is also a business threat of counterfeit products, resulting in a loss of revenue for the brand being copied. When counterfeiters sell a product that looks the same as the original but at a lower price, the authentic brand will lose sales. The lack of information is perceived as one of the main obstacles in the fight against counterfeit products. Hence, the availability of counterfeit goods is acting as a restraining factor for the global sustainable home decor market.

Global Sustainable Home Decor Market Segmental Overview

The report analyses the global sustainable home decor market based on product type, income group, distribution channel, and region.

Global Sustainable Home Decor Market by Product Type

Based on product type, it is segmented into floor covering, furniture, and home textile. The floor covering segment is expected to have the largest sustainable home decor market share in 2021, owing to an increase in urbanization, an increase in disposable income, and an improvement in lifestyle. In addition, a rise in consumer interest in home decor products has added to the market's expansion. Due to above mentioned factors, the floor covering segment is expected to receive the main market attraction resulting in market growth.

Global Sustainable Home Decor Market by Income Group

Based on income group, it is segmented into lower middle income, upper middle income, and higher income. The higher income segment is expected to dominate the market during the forecast period. The high income group of consumers are prone to impulsive buying, which is a key driver of the market. Due to the abovementioned factor, the higher income segment is expected to dominate the market during the forecast period.

Global Sustainable Home Decor Market by Distribution Channel

Based on distribution channel, it is segmented into supermarkets and hypermarkets, specialty stores, e-commerce, and others. The specialty stores segment is expected to be the largest segment in the sustainable home decor market in 2021. Specialty stores offer many advantages, including product expertise, pleasant atmosphere, personalized customer service, higher-quality products, and workshops & special events. Thus, the specialty stores segment will likely hold a major market share in 2021.

Geographical Analysis of Global Sustainable Home Decor Market

Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. The North America market is expected to hold the majority of the market share in 2021. The appeal of sustainable home design items in this region is boosted by customers spending more on such items and by an improvement in living standards. Moreover, the presence of many potential vendors in this region further encourages market growth. This, in turn, boosts the demand for sustainable home decor in the North America region.

Major Players in the Global Sustainable Home Decor Market COVID-19 Impact

The impact of COVID-19 pandemic on the global sustainable home decor market was moderate. The sustainable home decor market was impacted by the pandemic's disruption of the supply chain, lack of raw material availability, and limitations on the transit of goods. Additionally, the shipping and delivery of sustainable home decors around the world have been hampered by delays and disturbances at national borders. On the contrary, rise in penetration of online sales channel had positive impact on the market.

Recent Developments

• April 2022, Herman Miller, Inc. set new sustainability goals the earth day to accomplish three goals, including reduce its carbon footprint, design out waste, and source better materials. Herman Miller started integrating ocean-bound plastic into its iconic Aeron Chair from last year 2021.
• November 2021, IKEA increases action to enable people to live a more sustainable life at home. IKEA is taking action to become climate positive by 2030, reducing more greenhouse gas emissions than the IKEA value chain emits, while growing the business. In addition to a range of actions across the business to reduce emissions, as well as investments into renewable energy, IKEA has an opportunity to inspire and enable the billions of people it reaches to take climate action in their own lives.

Frequently Asked Questions
Q1. How big is the sustainable home decor market?Ans. The global sustainable home decor market size was US$ 331.0 billion in 2021 and is anticipated to reach US$ 556.3 billion in 2031, growing at a rate of 5.3% from 2022 to 2031.
Q2. What is the sustainable home decor market growth rate?Ans. The growth rate of the sustainable home decor market is 5.3% from 2022 to 2031.
Q3. Which Ans. North America holds a major market share of the sustainable home decor market in 2021.
Q4. Which segment accounted for the largest sustainable home decor market share?Ans. Based on product type, it is segmented into floor covering, furniture, and home textile. The floor covering segment is expected to have the largest sustainable home decor market share in 2021.
Q5. Who are the key players in the sustainable home decor market?Ans. The global sustainable home decor market report includes players such as
Q6. What are the factors driving the sustainable home decor market growth?Ans. The major factor driving the growth of the market are factors such as increasing levels of urbanization, rising consumer disposable income, and strong performance of the online retail sector.
Q7. What are the key growth strategies of sustainable home decor market players?Ans. The key growth strategies of sustainable home decor market players are product launch, partnerships, and government initiatives.
Q8. Which Ans. The Asia Pacific region will provide more business opportunities for the sustainable home decor market during the forecast period.

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