Stoma/Ostomy Care Market Analysis and Forecast to 2031: By Surgery (Ileostomy, Colostomy, Urostomy), System (One-Piece Systems, Two-Piece Systems, Skin Barriers), Usability (Drainable Bags, Closed-End Bags, Others), End-use (Home Care Settings, Hospitals

Stoma/Ostomy Care Market Analysis and Forecast to 2031: By Surgery (Ileostomy, Colostomy, Urostomy), System (One-Piece Systems, Two-Piece Systems, Skin Barriers), Usability (Drainable Bags, Closed-End Bags, Others), End-use (Home Care Settings, Hospitals & Ambulatory Surgical Centers) and Region

The global stoma/ostomy care market was valued at USD 2.3 billion in 2021 and it is anticipated to grow up to USD 4.5 billion by 2031, at a CAGR of 6.8% during the forecast period.


An ostomy is a surgical procedure that facilitates the removal of waste materials by creating an artificial opening in the abdomen of the patients. Depending on the ostomy types, namely colostomy, ileostomy, and urostomy, an organ is connected to the opening of the abdomen, also known as stoma, for the elimination of body wastes.

Market Trends and Drivers

Rapid technology advancements in ostomy care products, along with the growth of medical tourism due to the varying costs of bowel cancer and other disease treatment, are the key trends stimulating the overall market expansion. For example, OstomyCure AS has deployed the latest 3D technology in manufacturing its TIES III Solution, designed to help minimize skin complications and promote reliable tissue ingrowth for ostomy patients. Moreover, Several initiatives are being undertaken by various nonprofit organizations and private players to raise awareness regarding stoma care, globally. For instance, European Ostomy Association organizes World Ostomy Day (WOD) each year. It aims at improving the rehabilitation of ostomates worldwide by bringing them together. Many associations organize activities to raise awareness, such as educational programs, support meetings, and electronic information networks.

Market Restraints and Challenges

Despite the favorable growth environments, a range of complications associated with the use of stoma/ostomy care products including skin irritation, leakage, and retraction may create hindrance to the steady industry growth over the coming years. While several complications from stomas are considered to be minor, other side effects such as necrosis and dehydration may often result in medical emergencies.

Global Stoma/Ostomy Care Market Segmental Overview

The report analyses the global stoma/ostomy care market based on surgery, system, usability, end use, and region.

Global Stoma/Ostomy Care Market by Surgery

Based on surgery, it is segmented into ileostomy, colostomy, and urostomy. The ileostomy segment accounted for the largest share of the global stoma/ostomy care market in 2021. This is due to the rising prevalence of Inflammatory Bowel Diseases (IBDs) such as Crohn's disease and ulcerative colitis. According to the Crohn's Colitis Foundation's 2019 report, roughly 1.6 million Americans suffer from IBD and 70,000 new cases are identified each year. Furthermore, according to the WHO report of 2016, the global prevalence of colostomies, ileostomies, and urostomies was 43.0%, 41.0%, and 18.0%, respectively. Such scenario expected to contribute to the growth of the segment during the projected period,

Global Stoma/Ostomy Care Market by System

Based on system, it is segmented into one-piece systems, two-piece systems and skin barriers. The two-piece system segment is likely to dominate the market during the forecast period. This is attributable to the shifting preference of ostomates from one-piece to two-piece ostomy system, as the flanges or wafers in this system can remain intact for 2-4 days, as well as owing to the seamless removal of the ostomy bags. For example, the New Image 2-piece ostomy system introduced by Hollister has been gaining widespread adoption across Canada, given the products capability to ensure effective deodorization and release of gas, among other usage advantages.

Global Stoma/Ostomy Care Market by Usability

Based on usability, it is segmented into drainable bags, closed-end bags, and others. The drainable bags segment is likely to dominate the market during the forecast period. These bags serve as a means for the collection of waste from the body. More accessibility and low cost are the two main drivers of this segment. In addition, the increase in the prevalence of bladder cancer, urine incontinence, and spinal cord injuries has resulted in increased use of open or drainable bags.

Global Stoma/Ostomy Care Market by End-use

Based on end-use, it is segmented into homecare settings and hospitals & ambulatory surgical centers. The homecare settings segment is likely to dominate the market during the forecast period. The rise in demand for home healthcare is expected to drive this segment over the forecast period. Homecare settings ensure ongoing stoma care by trained nurses. It provides proper care to a patient, which significantly reduces the risk of ostomy-related complications, thereby reducing emergency visits to hospitals. Moreover, patient-centric care offered by home healthcare is also expected to drive the market over the forecast period. Common home healthcare services for stoma care include maintaining healthy stoma and changing and emptying stoma bags.


Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. Europe dominated the stoma care market and accounted for the largest revenue share in 2021 and expected to witness considerable growth over the forecast period. Factors such as an increase in the number of stoma patients due to Crohns disease and ulcerative colitis or IBD are expected to drive the growth of the market in Europe during the forecast period. In Europe, about 731,000 people live with an ostomy. According to NCBI, IBD comprises Crohns disease or ulcerative colitis, and its occurrence in European countries is steadily rising. According to the Journal of Crohns and Colitis, the incidence of ulcerative colitis and Crohn;s disease in Europe is increasing every year. It has been estimated that 0.3% of the total population in Europe suffers from IBD. The highest incidence was witnessed in the U.K., while the lowest was seen in eastern and southern Europe. Thus, the increasing incidence of IBD is primarily driving market growth in Europe.

Major Players in the Global Stoma/Ostomy Care Market COVID-19 Impact

In the wake of the COVID-19 pandemic, there has been a sustained reduction in the rate of diagnosis and treatment of patients with colorectal cancer in hospitals. The coronavirus-related treatment is being highly prioritized among CRC patients who acquired the virus, as long as they do not present any surgical emergency. This significant delay in the CRC therapy during the pandemic may pose adverse impacts on the growth of the industry. However, as per a survey conducted in 36 hospitals across the UK and Ireland, 97.1% of the hospitals continued their patient management through telephone triage in order to avoid face-to-face consultation and limit exposure to the virus, while ensuring continuity in their businesses. This significant modification in the treatment of CRC patients, alongside the gradual ease of strict lockdowns, is expected to assert positive affluence in the delivery of stoma care procedures over the coming years.

Recent Developments

• In June 2021, Welland Medical Limited launched a new innovative ostomy bag under the brand name Aurum Plus. It is available in both closed and drainable types.
• May 2021, Welland Medical Limited started its new distribution center in Costa Rica with Panamedical de Costa Rica.
• In March 2021, ConvaTec and Vizient signed a three-year contract for ostomy care products. The deal will help ConvaTec grow its market presence.
• In July 2019, Coloplast launched SenSura Mio Baby and SenSura Mio Kids.

Frequently Asked Questions

Q1. How big is the stoma/ostomy care market?Ans. The global stoma/ostomy care market size was USD 2.3 billion in 2021 and is anticipated to reach USD 4.5 billion in 2031, growing at a rate of 6.8% from 2022 to 2031.
Q2. What is the stoma/ostomy care market Market growth rate?Ans. The growth rate of the stoma/ostomy care market is 6.8%.
Q3. Which region holds a major market share for the stoma/ostomy care market?Ans. North America holds a major market share of the stoma/ostomy care market in 2021.
Q4. Which segment accounted for the largest stoma/ostomy care market share?Ans. By end user, the healthcare segment accounted for the largest stoma/ostomy care market share.
Q5. Who are the key players in the stoma/ostomy care market?Ans. The global stoma/ostomy care market report includes players such as
Q6. What are the factors driving the stoma/ostomy care market growth?Ans. The major factors driving the growth of the market are the rising incidence of colorectal cancer and bladder cancer, Inflammatory Bowel Disease (IBD), along with rising awareness regarding stoma care products across the globe.
Q7. What are the key growth strategies of stoma/ostomy care market players?Ans. The key growth strategies of stoma/ostomy care market players are product launch and product approval.
Q8. Which region will provide more business opportunities for the stoma/ostomy care market during the forecast period?Ans. The Asia-Pacific region will provide more business opportunities for the stoma/ostomy care market during the forecast period.

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