Oral Care/ Hygiene Market Analysis And Forecast To 2031: By Product (Toothpastes, Toothbrushes & Accessories, Mouthwashes/ Rinses, Dental Accessories/ Ancillaries, Dental Products, Dental Prosthesis Cleaning Solutions), By Application (Home, Dentistry), B

Oral Care/ Hygiene Market Analysis And Forecast To 2031: By Product (Toothpastes, Toothbrushes & Accessories, Mouthwashes/ Rinses, Dental Accessories/ Ancillaries, Dental Products, Dental Prosthesis Cleaning Solutions), By Application (Home, Dentistry), By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, Dental Prosthesis Cleaning Solutions), And Region

The global oral care/ hygiene market was valued at USD 43.6 million in 2021 and it is anticipated to grow up to USD 63.7 million by 2031, at a CAGR of 3.9% during the forecast period.

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Market Trends and Drivers

Rising Incidence of dental diseases is anticipated to augment the market growth during the forecast period. Tooth decay (dental caries) and periodontal diseases (gum diseases) are the most widespread chronic diseases worldwide and constitute a major global public health challenge. A study conducted by the Centers for Disease Control and Prevention (CDC) in 2018 revealed that from 2015-2018 the total percentage of untreated dental caries was 13.2% (for ages between 5 and 14) and 25.9% (for ages between 20-44 years).The treatment of dental caries is expensive, accounting for around 5–10% of the total expenditure on healthcare borne by developed nations (Source: WHO). According to the FDI World Dental Federation, the prevalence of dental caries is significantly higher in the younger population. The prevalence of dental caries in the 6-19 age group is as high as 60% to 80% in developed countries across North America and Europe. Such scenario will fuel the industry growth.

Market Restraints and Challenges

Product recalls may hinders the overall market growth. The incidence of product restrains the growth of the oral care market recalls in recent years. For instance, in July 2018, Water Pik Inc. (US) voluntarily recalled its Sonic-Fusion flossing toothbrush due to consumer reports of the product malfunctioning in the US. Reports indicated that the charging base of the toothbrush was overheating with localized melting and sparking, causing a risk of shock or burns. In October 2020, Sunstar America Inc. (SAI) (US) recalled the company’s Paroex Chlorhexidine Gluconate Oral Rinse 0.12% (expiration between June─September 2022) product due to possible contamination with Burkholderia lata. These risk factors could deter consumers from purchasing ancillary oral hygiene products such as mouth rinses/mouthwashes and could, in turn, restrict the business expansion.

Global Oral Care/ Hygiene Market Segmental Overview

The report analyses the global oral care/ hygiene market based on Product, Application, Distribution Channel, and Region.

Global Oral Care/ Hygiene Market by Product

Based on product, it is segmented into toothpastes, toothbrushes & accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental products, dental prosthesis cleaning solutions. Among these, the toothpaste segment held the largest revenue share in 2021. It is the most commonly used oral care product and is considered a necessity among people of all income groups. There are different flavors of toothpaste available in the market in order to cater to the varied preferences of consumers. For instance, Colgate launched Colgate Trolls Mild Bubble Fruit Toothpaste for children. In addition, there are various types of whitening toothpaste available on the market. Colgate-Palmolive is leading the global toothpaste market with a large portfolio of whitening toothpaste. This is driving the toothpaste segment in the market.

Global Oral Care/ Hygiene Market by Application

Based on application, it is segmented into home and dentistry. The home segment dominated the market with a revenue share of over 70.0% in 2021. Most patients with more than moderate awareness of dental hygiene opt for home-use oral irrigators. Owing to rising awareness about bleeding gums caused by string floss and the challenge of maintaining dental hygiene, home-use oral irrigators, popularly known as water floss, are being increasingly adopted. In addition, water floss is relatively easy to use in comparison with traditional flossing and requires far less preparation time, making them suitable for consumers who wish to minimize their efforts in maintaining oral hygiene. The COVID-19 outbreak has led to the increased adoption of oral care products at home. Consumers are going for home treatment due to the risk of getting infected while visiting dental care facilities. Key players are also bringing up their innovative products proving to consumers the benefit of using them in the home for comfort. Thus, the home segment is anticipated to witness lucrative growth in the forecast years

Global Oral Care/ Hygiene Market by Distribution Channel

Based on distribution channel, it is segmented into consumer stores, retail pharmacies, online distribution, dental prosthesis cleaning solutions. Among these retail pharmacies segment is anticipated to witness the fastest CAGR over the forecast period. The growing number of independent pharmacies and chains along with the availability of medications in supermarkets & mass retailers in countries, such as the U.S. and U.K., is driving the retail pharmacy segment. The presence of large chains, such as CVS Health, Boots Walgreens, Shoppers Drug Mart, Lloyd, and Well pharmacy, in a few countries, such as the U.S., Canada, the U.K., Australia, and Russia, is supporting the segment growth. Moreover, the rapid adoption of automation technologies, such as pharmacy robots, dispensing, and packaging systems, is driving the segment growth.

Geographical Analysis of Global Oral Care/ Hygiene Market

Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. North America held the largest share in the market. The Asia Pacific region dominated the market in 2021 with a revenue share due to the high population. Moreover, the local presence of major players in countries like India is contributing to the market growth. According to the Pew Research Center, China has the highest population of 1.4 billion, followed by India. Hence, owing to the presence of highly populated countries, the demand for oral care products is high. Products such as toothbrushes and toothpaste are essential among all income groups. Japan has the largest geriatric population in the world. According to the U.S. Census Bureau, Japan includes nearly 26.6% of the global population aged 65 years and above, which increases the incidence of oral diseases. Thus, the high demand for oral care products in this country is anticipated to increase the overall growth of the Asia Pacific market.

Major Players in the Global Oral Care/ Hygiene Market

COVID-19 Impact

In 2020, the COVID-19 pandemic significantly impacted distribution channels and consumer behavior related to essential and non-essential goods, with similar trends seen in the oral hygiene and oral care market. In the first quarter (Q1) of 2020, as the COVID-19 pandemic started to accelerate, the initial trend of stockpiling mainly benefitted consumer stores as most customers were bulk purchasing from consumer stores before lockdown. However, according to the US Census Bureau of the Department of Commerce, overall retail sales in Q1 of 2020, of which consumer store sales form a major part, showed a 1.3% decrease from Q4 (last quarter) of 2019. The most prominent impact of the COVID-19 imposed lockdown, social distancing, and quarantine measures have been the shift in consumer purchasing patterns from in-store to online. According to the US Census Bureau of the Department of Commerce, in the first quarter of 2020, US retail e-commerce sales increased by 14.5% compared to the first quarter of 2019. In contrast, total retail sales increased by only 2.8% in the same period. This trend can be expected to reflect in the oral care and oral hygiene market, as consumers will favor contactless purchasing even in the post lockdown era.

Recent Developments

• In August 2022, Frimline launches India's 1st oral care range for pregnant women.
• In September 2021, GalaxoSmithKline plc (UK) launched Dr. BEST GreenClean toothbrush, the first carbon-neutral toothbrush, with a handle made from renewable cellulose.
• In March 2021, Generic Aadhar, a pharmacy retail chain in India, launched an app to get generic medications and sell them in its outlet.
• In March 2021, Colgate-Palmolive and Philips entered into a long-term collaboration to bring oral care benefits of electric toothbrushes to Latin America. This can be achieved mainly through an exclusive portfolio of Philips Colgate, featuring various electric toothbrushes across a range of price points.
• In April 2020, Hindustan Unilever Limited (HUL) merged with GlaxoSmithKline Consumer Healthcare Limited (India), with HUL responsible for distributing GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.

Frequently Asked QuestionsQ1. How big is the oral care/ hygiene market?Ans. The global oral care/ hygiene market size was USD 43.6 billion in 2021 and is anticipated to reach USD 63.7 billion in 2031, growing at a rate of 3.9% from 2022 to 2031.Q2. What is the oral care/ hygiene market growth rate?Ans. The growth rate of the oral care/ hygiene market is 3.9%.Q3. Which region holds a major market share for the oral care/ hygiene market?Ans. North America holds a major market share of the oral care/ hygiene market in 2021.Q4. Which segment accounted for the largest oral care/ hygiene market share?Ans. By end user, the healthcare segment accounted for the largest oral care/ hygiene market share.Q5. Who are the key players in the oral care/ hygiene market?Q6. What are the factors driving the oral care/ hygiene market growth?Ans. The major factors driving the growth of the market are the increasing cases of tooth disorder across the globeQ7. What are the key growth strategies of oral care/ hygiene market players?Ans. The key growth strategies of oral care/ hygiene market players are product launch and product approval.Q8. Which region will provide more business opportunities for the oral care/ hygiene market during the forecast period?Ans. The Asia-Pacific region will provide more business opportunities for the oral care/ hygiene market during the forecast period.

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